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題 名 | 木質地板/壁板製造商與原料供應商間忠誠度影響因素之探討=Exploring the Effects of Loyalty between Wood Flooring/Panel Manufactures and Raw Material Suppliers |
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作 者 | 莊宜樺; 洪國榮; 蔡佺廷; | 書刊名 | 林產工業 |
卷 期 | 30:1 2011.03[民100.03] |
頁 次 | 頁1-11 |
分類號 | 474.15 |
關鍵詞 | 採購關係; 夥伴關係; 忠誠度; 木質地板製造商; 壁板製造商; Purchase; Partnership; Loyalty; Wood flooring manufacturers; Panel manufacturers; |
語 文 | 中文(Chinese) |
中文摘要 | 台灣的木質地板/壁板產業以中小企業的型態為主,企業彼此間存在著競爭與合作的關係。而在這些競合的複雜關係中,製造商與供應商間採購關係、夥伴關係及忠誠度是相當重要的課題。因此本研究擬以因素分析法探討採購關係、夥伴關係及忠誠度等三個構念的影響因素,並以結構方程模式探討三個構面間的關係,俾供業者在制定相關決策時參考用。研究結果發現,在台灣木質地板/壁板產業中,員工年齡以41~45歲之員工占最多,員工服務年資以10年(含)以上之員工占最多,製程型態以批次式占最多,員工人數以10人以下占最多,產業資本額以四百萬元~六百萬元以下占最多,產業的年營業額以一千萬元~五千萬元以下占最多,產業的成立年數以5~10年以下占最多,產業與供應商的合作年數以10年以上占最多,產業與供應商間往來的營業額比以40~60%以下占最多。在路徑分析中,「採購關係→夥伴關係」的路徑係數為0.47,「夥伴關係→忠誠度」的路徑係數為1.04,兩者均達顯著水準,表示採購關係與夥伴關係、夥伴關係與忠誠度有直接的關係。而「採購關係→忠誠度」的路徑係數為-0.17,未達顯著水準,表示採購關係與忠誠度沒有直接的關係。製造商與供應商間採購關係會因夥伴關係有顯著影響,而夥伴關係也會直接影響忠誠度,但採購關係對於忠誠度無顯著影響,表示有良好的採購關係,不一定會提高製造商與供應商的忠誠度關係。 |
英文摘要 | Most of Taiwan woody flooring/panel manufacturers belong to small and medium-sized enterprises. The relationships of competition and cooperation exist among these firms. In these complicate relationships, the purchase, partnership and loyalty between manufactures and suppliers are important topics recently. Therefore, factor analysis was used to explore influential factors of purchase, partnership and loyalty. Structural equation modeling was used to explore relationships among three constructs. We hope this paper will offer reference for woody flooring/panel businesses in making related decisions. Conclusions about the industries of wooden flooring/panel in Taiwan are as follows, the staff's age taken most with the 41~45 years old, the staff's service period taken most with 10 years (include), the process taken most with batch type, the staff's count taken most with under 10 people, the industries capitalization taken most with under four million to six million, the industries annual trade taken most with under ten million to fifty million, the industries form years taken most with under five to ten years, the industries and the suppliers cooperative years taken most with ten years, the industries and the suppliers trade ratio taken most with under 40~60%. In the path analysis, the coefficients for "the purchasing → the partnership" path and " the partnership → the loyalty " path are 0.47 and 1.04, respectively. The two coefficients reach the significant level and represent the direct relation of the purchasing to the partnership and partnership to loyalty. But the coefficient of "the purchasing → the loyalty" path is -0.17 which does not reach the significant level and reveals no direct relation of the purchasing to the loyalty. Because of the purchasing is affected by the partnership between the manufacturers and suppliers. The partnership is also affected directly by the loyalty. The purchasing is not affected by the loyalty directly.These mean that the good purchasing perhaps will not improve the loyalty between the manufacturers and the suppliers. |
本系統中英文摘要資訊取自各篇刊載內容。