頁籤選單縮合
題名 | 行銷策略應用在高中職教育之研究初探=The Pilot Study of Educational Marketing Strategy in Applying High School/Vocational High School |
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作者 | 曾光榮; 杞伯特; | 書刊名 | 全球管理與經濟 |
卷期 | 3:2 2007.12[民96.12] |
頁次 | 頁87-105 |
分類號 | 523.77 |
關鍵詞 | 高中; 高職; 教育行銷策略; 價格策略; 通路策略; 人員策略; 設備策略; 流程策略; 產品策略; 組合策略; High school; Vocational high school; Educational marketing strategy; Price strategy; Place strategy; Promotion strategy; Product strategy; People strategy; Physical evidence strategy; Process management strategy; |
語文 | 中文(Chinese) |