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題 名 | 企業經營的敏感性關鍵指標篩選與分析--文化創意產業=The Analysis and Selection of Sensitively Critical Indicators for Business Management--Cultural Creative Industries |
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作 者 | 蕭慧德; 李明興; | 書刊名 | 遠東學報 |
卷 期 | 28:3 2011.09[民100.09] |
頁 次 | 頁309-318 |
分類號 | 541.253 |
關鍵詞 | 文化創意; 企業診斷; 關鍵指標; Cultural creative; Business crisis diagnoses; Sensitively critical indicators; |
語 文 | 中文(Chinese) |
中文摘要 | 企業經營績效不彰或發生危機不僅直接影響公司利害關係人之權益,並且對於協力互助的供應鏈體系亦會引貣連串的危機反應,尤其 2008年的全球性金融海嘯的連串影響,造成國內許多體質較差的企業相繼產生經營危機,導致整個社會遭受巨大的損害。因此建立一個企業經營診斷模型,篩選出具敏感性的關鍵經營指標,用以偵測企業經營績效的相關訊息,以使經營階層能儘早採取相對應的措施,實有其必要性與實務性。 行政院於2009年4月正式向國際宣告,未來的產業政策將由過去著重硬體轉變為培植發揚「軟國力」,積極推動六大新興產業。本研究為配合政府的產業政策,創造台灣在國際競爭的領先優勢,針對「文化創意」產業,建構一以顯著性分析法、實數值遺傳演算法結合支援向量機作為企業經營績效的模型,並以此模型篩選出對於此一新興產業較為敏感的關鍵經營指標。 由於文化創意產業的經營特徵明顯與一般的科技業、傳統製造業明顯不同,因此資料來源除了以45家文創相關企業的經營績效指標之外,並依據文獻內容設計問卷問項,有效回收85份問卷,以期輔助建構符合此一新興產業的經營監測指標。經本研究模型檢測共篩選出7項敏感性關鍵指標,相信對於政府制訂相關政策時有所助益。 |
英文摘要 | Inferior performances or crisises happening to business management do not only directly affect the equity and interest of stakeholders, but also cause a series of crisises among the supply chains having mutual assistance. Especially under the influence caused by global financial tsunami in 2008, it triggers continuous crisises to those local firms with worse physique. Resultantly, the whole society suffers huge damage. Therefore, it is practically necessary to establish a diagnosis model for business management. The model is functioned to screen sensitively critical indicators for business management and detect the information about the performance of business management. As such, it is available for high management levels to take countermeasures as early as possible. In April 2009, the Executive Yuan formally announced to the global community. The upcoming industry policies will change the emphasis from hardware in past to developing "soft competence" in future. Six novel industries are aggressively promoted. In this research, in coordination with the governmental industry policies, it is meant to create the leading edge for Taiwan to compete with the global community. By focusing on cultural creative industries, a model integrated with significance analysis methods, genetic algorithms of real values and support vector machines is established. Also, this model is used to screen the sensitively critical indicators for business management among industries. Owing to the characteristics of cultural creative industries obviously different from those of commonly-seen technology industries and traditional manufacture industries, aside from the indicators of business management for general industries, there are 45 firms and 85 valid questionnaires used to establish the monitoring indicators suitable for these novel industries. After the screening is conducted by the model in this research, there are totally 7 sensitively critical indicators found. It is firmly believed the research is highly helpful for government agencies to develop their policies. |
本系統中英文摘要資訊取自各篇刊載內容。