頁籤選單縮合
題名 | 應用電購頻道價值鏈探討區域零售之經營策略=The Business Strategies of Regional Retailing under TV Commerce's Convergence |
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作者姓名(中文) | 黃寶祚; 陳麗貞; | 書刊名 | 人文社會學報. 國立臺灣科技大學 |
卷期 | 7 2010.12[民99.12] |
頁次 | 頁1-35 |
分類號 | 490 |
關鍵詞 | 無店鋪商業經營; 電視商務; 零售投產關聯分析; Non-store business; TV commerce; Retailing input-output analysis; |
語文 | 中文(Chinese) |
中文摘要 | 2003年SARS事件以來的新購物環境,形成家庭購物產業的迅速崛起。當前的電視購物是以「電視、網路、帄面型錄」等三大通路搶攻消費者,未來數位電視發展之後與消費者即時互動更盛,將來此種無店鋪的經營方式,到底是補足實體店鋪的不足,或者形成更競爭的局面,值得深入探討。本研究以李昂提夫投入產出模型為分析基礎,發現與此電購產業相關聯之零售部門,其創造的附加價值比例是最高的,而中間投入率卻是偏低的,顯然此類電購型態的興盛,零售商品供應鏈的競爭程度,更將有增無減。最後,本文運用質性的複合分析,架構出新的經營策略模式,與規劃得四種零售業態供參考。 |
英文摘要 | After SARS events, the non-store shopping under TV commerce’s convergence had been exploded. Consumers today have more retailing channels about their purchases. Under the new non-store industry or strong competitive pressure, regional or fringe retailers will be likely to confront more challenge. This paper investigates the retailing shock stimulated by the non-store TV commerce as well as its new industrial networks. First, this paper applies the inter-industry interdependence coefficients matrix to calculate the Leontief forward and backward linkage effect, respectively. Second, the qualitative insights of the future retailing are measured by an relevant multiple-indicators, multiple-methods approach. Third, the paper develops strategic plans for local retailers faced with the new chain relationship between the supplier and customer. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。