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題 名 | 四門轎車造型特徵與觀賞視角對消費者吸引力影響之初探=Sedan Form and Visual Angle to Consumers of Attraction Influence |
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作 者 | 賴宏儒; 童鼎鈞; 黃國禮; | 書刊名 | 文化創意產業研究學報 |
卷 期 | 1:1 2011.03[民100.03] |
頁 次 | 頁39-47 |
分類號 | 962 |
關鍵詞 | 感性工學; 造型特徵; 視角; Kansei engineering; Form feature; Visual angle; |
語 文 | 中文(Chinese) |
中文摘要 | 汽車透過色彩、線條、輪廓、襯線、材質等型態,將本身所要傳達的訊息轉化成心理符號,傳 遞到消費者心中形成強烈的感受。在消費者心理需求越來越備受重視的情況下,如何有效地掌握消 費者的心理感受,成為近年來在感性工學中備受矚目的議題。本研究將探討現今於台灣現有的進口 與國產四門轎車之形態與情感的關聯性,並深入探討其形態與視角所產生的情感意象的反應變化。 透過進一步的分析與探討來了解造形特徵與視角和人類情感意象及美感反應間的關聯性,並運用感 性工學(Kansei)法則來初步探討其造型與情感和視角之間的對應關係。使其能更加的清楚描繪出 消費者對汽車造形意象與美感的認知,使設計師未來對於汽車造型設計上能夠更容易的了解自己所 設計出的造型能否吸引或提高消費者的注目或增加對於消費者的吸引力,並更容易知道消費者心裡 的感受認知為何。 |
英文摘要 | An automobile through color, line, profi le, serif, materials and other types, will in itself to convey the message into a psychological symbol to the consumer and became a strong feeling in their mind. In order to satisfy the consumer’s psychological demand, how to catch the consumer’s feeling effectively is becoming the most important issue of Kansei engineering recently. The study is to research Taiwan’s import car and sedan between the form and emotion’s connection nowadays then to research deeply on the form and angle have produced the change of the reaction on the emotion image. Through the further analysis and discussion to understand the form’s feature, angle, human’s emotion image and a sense of beauty’s connection. Then use the Kansei engineering rule to discuss the form between the emotion and angle’s correspondence. Therefore, it can describe it clearly to the consumer’s cognition of car between the form image and a sense of beauty. Enable to let the designer to design the car’s form in the future can easily understand if the shape of the car can attract the consumer’s attention, or increase the consumer to fi x their eyes on the product. In addition to understand the consumer’s feeling easily. |
本系統中英文摘要資訊取自各篇刊載內容。