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題 名 | 應用地理資訊系統輔助連鎖便利商店立地分析=Application of Geographic Information System in Location Choice Analysis--The Case of Convenience Store Chain |
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作 者 | 林師模; 紀文章; 方傑; | 書刊名 | 中原學報 |
卷 期 | 23:4 1995.10[民84.10] |
頁 次 | 頁11-20 |
分類號 | 498.93 |
關鍵詞 | 地理資訊系統; 連鎖便利商店; 立地分析; 決策支援; Geographic information system; Convenience store chains; Location analysis; Decision support; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來台灣的便利商店發展已經成為零售業主流之一,至今在台灣便利商店的總家數已超過四千家,其中連鎖便利商店總家數則超過二千八百家。根據過去國內外眾多研究顯示,消費者大多以商店地點的便利性做為購物主要考慮之一,而在連鎖化便利商店的行銷策略中,又以開店立地的策略最難抄龔,因此業界專家指出,若能選定適合的開店店址,日後經營成功比率將大為提高。傳統便利商店業者對於商圈立地問題的處理,大多使用書面方式繪圖並輔以文數字說明,對於隨時變動的商圈環境狀況,能掌控的實在很有限。本研究以立地區位理論為基礎,嘗試應用新近發展的地理資訊系統,以鄰近中壢地區某鎮之連鎖便利商店為研究對象,配合實務現狀,收集選址相關變數資料並加以分析,以研判可能的立地位址。結果證實地理資訊系統在商國分析與評估店址上具有極大的潛力與可行性,為業者在立地決策上一個有用的分析工具。惟基於時間有限的考量,本研究僅能以局部地區作分析;又因國內連鎖化便利商店競爭相當激烈,視立地相關資料為業務機密,造成研究資料不易取得。因此,本研究僅能收集到有限的現有公開外部資料,反映實況的能力有限,將來有待業者自行車會入更多內部資料與經驗,以提高分析之能力與效度。未來的研究則可朝建立親和力更高的主管資訊系統或者是空間決策支援系統的方向發展,使地理資訊系統在未來能成為一種中高階經理人分析商圈與立地的策略資訊系統。 |
英文摘要 | Over the past decade, convenience stores have evolved to become the major players in Taiwan' s retaiI industry. Among the convenience støres, those belong to convenience store chains accOlmted for over 70% of the total. According to the reseafch conducted previously, consumers normally choose tøconsume goods at stores where are most accessible to them. Yet the strategy of locating suitable places for convenience stores has been the most difficult one to dUJlllicate among the marketing strategies used by convenience store chains. As such, experts in the industfY consider that a “good"selection of the places for running the stores shall warrant a relatively higher rate of success. This study applies newly developed geographic information system (GIS) coupled with some location choice theories and practicaI considerations, to analyze and locate the potentially most profitable areas of setting up convenience stores in a small city of Taiwan. The results show that GIS has great potential to become a useful tool in location choice analysis. Further studies, however, are required to develop an executive information system or spatíal decision support system to make the GIS a widely accepted tool in anlyzing convenience stores Iocations. |
本系統中英文摘要資訊取自各篇刊載內容。