頁籤選單縮合
題 名 | 捷運參訪與臺北捷運公司企業形象塑造=The Arrangement of Visiting Taipei Metro and Establishment of Corporate Image of TRTC |
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作 者 | 毛凱玲; | 書刊名 | 軌道經營與管理 |
卷 期 | 9 2011.07[民100.07] |
頁 次 | 頁46-59 |
分類號 | 557.85、557.85 |
關鍵詞 | 捷運; 捷運參訪; 企業形象; Metro; The tour of Taipei Metro; Corporate image; |
語 文 | 中文(Chinese) |
中文摘要 | 隨著消費者意識抬頭及對服務品質要求日益升高,愈來愈多的企業嘗試建立 自身之企業形象,提昇其企業標竿,希冀藉此鞏固消費者之忠誠度,同時 吸引更多的潛在顧客。然而企業形象的塑造,除需瞭解消費者對企業的期望 外,消費者與企業間存在的疏離感,亦會影響企業形象塑造及品牌的建立, 加深塑造企業形象之困難度,因此如何拉近企業與消費者間的距離,已成各 企業重視的課題。臺北捷運營運迄今已14年餘,隨著路網的擴建,運量不 斷提昇,捷運公司為增進民眾對捷運系統有進一步之瞭解與體驗提供民眾及 來賓除了搭乘捷運及透過大眾媒體報導之外,另一個貼近瞭解捷運設施設備 的管道,藉此拉攏公司與民眾及公司與其它企業之間的距離,藉由參訪者的 認同與口碑,消弭外界對捷運之錯誤認知,並塑造捷運公司之現代化企業形象。 |
英文摘要 | Following the rising consumer concern and the demand of service quality, more and more corporations try to build up their own corporate images to strengthen consumers' loyalty and attract more customers as well. However, the establishment of a corporate image requires understanding of consumers' expectations. In addition, the existing distance between consumers and corporations affect not only the molding of corporate image and brand, but also trigger or aggravate difficulties. Therefore, how to narrow the gap between consumers and corporations becomes an important issue for corporations. Taipei Metro has been operating for fourteen years. With opening of new lines and the increase in ridership, TRTC especially designs and draws up "the tour of Taipei Metro" to help people have a better understanding of Taipei Metro. By means of this tour, TRTC can shorten the gap and have chances to change people's bias to mold and shape the corporate images. |
本系統中英文摘要資訊取自各篇刊載內容。