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題 名 | 「互聯網+」產業跨界融合新常態下鄉村旅遊產業鏈變革研究=The Rural Tourism Industry Chain Research under the Industry Cross-border Fusion Change from Internet Plus |
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作 者 | 李耀; 牟紅; 曹馳; | 書刊名 | 鄉村旅遊研究 |
卷 期 | 9:1 2016.06[民105.06] |
頁 次 | 頁37-43 |
分類號 | 992.81 |
關鍵詞 | 產業跨界融合; 鄉村旅遊; 鄉村旅遊產業鏈; 變革; Industry cross-border integration; Rural tourism; The rural tourism industry chain; Change; |
語 文 | 中文(Chinese) |
中文摘要 | 當前,產業融合成為經濟發展的新常態,互聯網+鄉村旅遊產業跨界融合發展已經勢在必行,以智慧鄉村為題的鄉村旅遊發展即是互聯網產業與鄉村旅遊融合發展的一部分,不僅僅表現在方便服務遊客方面,也不應局限於將互聯網看作是工具,而應從產業融合發展的大視角,新思維去認識鄉村旅遊與互聯網的融合發展。這種發展模式展現了鄉村旅遊發展新的變化,也順應了時代發展潮流。互聯網+鄉村旅遊產業跨界融合發展使得產業鏈有了新的變化,表現為鄉村旅遊資本運作模式、產業鏈扁平化橫向延伸、消費者行為、鄉村文化影響等變化,使得鄉村旅遊在產業融合中提升了價值,強化了其「軟設施」實力。 |
英文摘要 | At present, the economic development of industrial convergence become the new normal, It is imperative to develop cross-border fusion of the rural tourism industry and internet plus, wisdom rural tourism is part of the Internet industry and rural tourism integration development, not just in terms of convenient service tourists, also should not be limited to the Internet as a tool, and should consider the industrial convergence development, have a new thinking to realize the integration development of rural tourism and Internet. This kind of development model shows the new changes, the new change, show the rural tourism capital operation mode, the industrial chain flat horizontal extension, such as consumer behavior, rural culture change, make rural tourism to promote the value in the industrial convergence, strengthen its "soft infrastructure" power. |
本系統中英文摘要資訊取自各篇刊載內容。