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題 名 | 南鯤鯓代天府遊客旅遊動機、目的地吸引力與滿意度之研究=A Study of Tourist Motivation, Destination Attraction, Satisfaction of Tourists in Nankunshen Daitianfu Temple |
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作 者 | 顏建賢; 黃有傑; 張雅媜; | 書刊名 | 鄉村旅遊研究 |
卷 期 | 4:2 2010.12[民99.12] |
頁 次 | 頁29-44 |
分類號 | 992.014 |
關鍵詞 | 旅遊動機; 目的地吸引力; 滿意度; 南鯤鯓代天府; Tourist motivation; Destination attraction; Satisfaction; Nankunshen Daitianfu Temple; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要在探討遊客旅遊動機、目的地吸引力與滿意度之關係,以南鯤鯓代天府遊客為對象進行問春調查,共回收有效問卷372份,採信度分析、描述性統計、獨立樣本t檢定、單因子變異數分析等方法來分析觀光客特性、旅遊動機、行前期望及滿意度等構面間之現況,簡單迥歸分析探討旅遊動機、目的地吸引力對滿意度影響模式。研究結果顯示,到訪南鯤鯓代天府的遊客多為女性、信仰道教與佛教、年齡在41~50歲、已婚且教育程度在高中職、職業為工及商、月收入在25, 000~40, 000元並居住在南部地區的比例較高。至於遊客不同的社經背景與旅遊特性,在旅遊動機、目的地吸引力與滿意度上具顯著差異;而旅遊動機、目的地吸引力對滿意度,則有顯著的正向影響。 |
英文摘要 | The purpose of this study is to investigate the relationship among travel motivation, the destination attraction, and satisfaction of Nankunshen Daitianfu temple's tourists. The research method of this study is questionnaire survey and aims at the tourists at the Nankunshen Daitianfu temple. With the returning 372 copies of effective questionnaires, this study uses the Cronbach Alpha Analysis, Descriptive Analysis, Independent-Samples t-test and One-way ANOVA were used to analyze the constructive situations between the characteristics of tourists, travel characteristics, travel motivation, destination attraction and satisfaction. In addition, the study adopted the simple-regression analysis discuss the relation model of tourist motivation, destination attraction and satisfaction. The most tourists at the Nankunshen Daitianfu temple are female, Taoist or Buddhist, 41-50 years old, married, graduate from the high school, worker or businessman, 25, 000-40, 000 NTD every month income, and live in south Taiwan. The results of this study show that tourist motivations, destination attraction and satisfaction are different based on the individual tourist's characteristic and travel characteristic of tourists. Tourist motivations and destination attraction affected positively satisfaction. |
本系統中英文摘要資訊取自各篇刊載內容。