查詢結果分析
來源資料
相關文獻
- 平面廣告圖像視覺表現類型分析--以時報廣告金像獎商品別食品項之作品為例
- 六朝雜詩題材類型論
- 梅汁加工之研究(6):梅汁香氣成分類型之分佈
- 譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003
- 「莊子」與「呂氏春秋」寓言構成研究之比較
- 知識構造の類型から見た日本語MOOCsの位置付け--次世代MOOCs2.0の方向性を探る
- 顧客基礎的品牌權益建立之研究
- 企業策略類型與人力資源管理作業關聯之研究--以臺灣存款貨幣機構為例
- Curve Patterns and Etiologies of Scoliosis: Analysis in a University Hospital Clinic in Taiwan
- 韋伯「官僚化」理論之研究
頁籤選單縮合
題 名 | 平面廣告圖像視覺表現類型分析--以時報廣告金像獎商品別食品項之作品為例=Analysis on the Visual Expression Types of Plane Advertisement Images-- Taking the Food Advertisements Winning the Times Advertising Awards |
---|---|
作 者 | 吳淑玉; 連德仁; | 書刊名 | 明道學術論壇 |
卷 期 | 6:2 2010.06[民99.06] |
頁 次 | 頁3-18 |
分類號 | 497.1 |
關鍵詞 | 廣告圖像; 題材; 類型; 表現形式; Advertisement images; Subjects; Types; Way of expression; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以時報廣告金像獎商品別食品項之作品為例,並以獲得金像獎、銀像獎及銅像獎作品為研究範圍,目地在於瞭解平面廣告圖像題材類型與運用表現形式之分析。食品項廣告圖像題材運用非常廣泛,本研究分類整理,歸納廣告圖像題材的運用主要共六項,依次分別為:食物類、人物類、物品器具類、風景類、動物類、公仔類等,題材十分豐富與多樣化。其中以食物類、人物類二項最為普遍被運用。在圖像的運用與表現形式方面有四大類:功能性的運用表現、轉化(擬人與擬物)的運用表現、視覺雙關的運用表現、特寫的運用表現。以轉化的運用與表現方式最常被運用,不論是擬人或擬物的表現,表現的極態盡妍,維妙維肖。 |
英文摘要 | The author of this study, by taking the food ads winning the Times Advertising Awards for example and works respectively winning the gold, silver and bronze awards as the research objects, aims at analyzing the graphic types of plane ads and their applications as well as forms of expression. The image subjects of food ads, being diverse and varied, cover a wide range. This research classifies the six main subjects as follows: food, humans, articles and utensils, landscape, animals and dolls, among which the first two kinds are most commonly used. Four major types can be divided in terms of the application and way of expression of the images, namely, functional, transformational (personification), visual pun and close-up application and expression, among which the transformational approach is the most commonly used one since it is capable of bringing into full play the connotation of images with personification. |
本系統中英文摘要資訊取自各篇刊載內容。