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題 名 | 自行車道遊客旅遊目的地意象與行為意圖之關係--以遊憩體驗為中介變項之研究=A Study on the Destination Image of the Biking Tourists, Recreation Experience, and the Willingness of Revisiting--Using Recreation Experience as the Mediator Variable |
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作 者 | 宋威穎; 雷文谷; 熊婉君; | 書刊名 | 休閒產業管理學刊 |
卷 期 | 3:2 2010.08[民99.08] |
頁 次 | 頁22-37 |
分類號 | 992.014 |
關鍵詞 | 行為意圖; 旅遊目的地意象; 遊憩體驗; Behavior intention; Tourist destination image; Recreation experience; |
語 文 | 中文(Chinese) |
中文摘要 | 自行車活動在都市文明發展過程中扮演著重要的角色,加上近年來節能減碳的綠色運動風氣,以及政府政策的積極配合,使得自行車運動蔚爲風行。本研究之目的是要探討自行車遊客之遊憩體驗在旅遊目的地意象及行爲意圖間之中介效果,並以東豐綠廊自行車道遊客爲對象進行研究調查,經統計分析後發現:自行車道遊客旅遊目的地意象會正向影響其後續行爲意圖,且遊客遊憩體驗之實體環境、心理及自我成長體驗在旅遊目的地意象與行爲意圖間具有中介影響效果,其中又以心理體驗之中介效果最大。最後根據研究結果,不僅提供政府相關單位之參考,亦對後續研究者提出相關之建議。 |
英文摘要 | Biking is an important part of urban development and has become a popular sport due to the trend of exercise and carbon-reducing promoted by the government. The purpose of this study used recreation experience as the mediator variable between the destination image of the biking tourists, and behavioral intentions. The subjects were the bikers visited the Dong-Fong Green Pavement, and the results yielded by statistical analysis are as follows: The destination image of the biking tourists has a positive influence on their follow-up behavioral intentions. The aspects in the tourists' recreation experience-physical environment, psychological and self-growth experience have a mediator effect between the destination image and behavioral intentions, especially psychological experience. Based on the findings, suggestions were proposed to relevant governmental authorities as well as researchers regarding follow-up studies. |
本系統中英文摘要資訊取自各篇刊載內容。