查詢結果分析
相關文獻
- 埔里酒廠觀光意象建構之探究
- 斯地降臨!﹖:東海神話暨其早期建築設計論述(1950年代末至1960年代中)
- 來自彼岸的「新」聲--戰後初期「省立工學院(省立成大)」建築設計的論述形構(1940中-1960初)
- 批判論述分析與媒介研究之初探--兼論其在華文媒介上的應用
- 生命科技、衛生政策與市民社會:論文化霸權移轉之倫理意涵
- 傳統音樂的即興--以臺灣原住民音樂為例
- 書評論文:中共政治改革文本的蟄伏與開展
- 解讀全球資訊網上的臺灣女性網站:由網站論述表現看性別與科技之關係
- 書寫「異己」--五0年代白色恐怖時期「匪諜」之象徵分析
- 論竊盜罪與侵占罪之區別,兼論其社會事實同一性之問題--評臺灣高等法院八十八年度上易字第三六二四號判決
頁籤選單縮合
題 名 | 埔里酒廠觀光意象建構之探究=An Exploration on the Construction of Tourism Images at Puli Winery |
---|---|
作 者 | 楊明青; | 書刊名 | 造園景觀學報 |
卷 期 | 13:3 2007.10[民96.10] |
頁 次 | 頁45-59 |
分類號 | 992.01354 |
關鍵詞 | 觀光意象建構; 社會事實; 論述分析; Constructed tourism images; Social reality; Discourse analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 遭遇是兩個或更多人在一地象徵性、視覺、聽覺的共同互動,通常這些互動是須要技巧的接觸。遊客、酒廠從業人員、在地非酒廠從業人員因此可視為是觀光酒廠園區內舞臺上的主要演員。如果三者無法了解其互動對觀光酒廠園區之觀光意象建構或有所殊同,那麼此遭遇總是會有爭議的,因為三者基本上無法知道如何與他人合適互動。了解三者互動中對觀光園酒廠區之觀光意象建構是有其研究必要,探討三者對觀光酒廠園區之觀光意象建構的殊同也將幫助負責主導觀光園區發展之人們如何有效繼續發展此一觀光酒廠園區。 本研究在於探究大眾對埔里酒廠觀光園區的觀光意象建構。研究者統一集體訪談訓練21位訪員,在2003年3至6月,採取立意抽樣法,針對350位遊客、50位觀光酒廠從業人員、100位在地非觀光酒廠從業人員,以深度訪談其對埔里酒廠的觀光意象,訪談結果進行論述分析。研究結果初步發現受訪者因身分不同,其對埔里酒廠觀光存在、園區體驗內涵的界定與酒廠觀光未來發展等看法與陳述也有所差異。檢視埔里酒廠園區觀光社會事實的呈現,埔里酒廠觀光表面、不用特別思量且愉快消費與享樂的大眾觀光意象;較深層、須要思量產出與妥善經營的大眾觀光意象;有內涵、價值判斷與全面考量後發展的觀光意象等三種層面之客觀真實確實存在著有趣的弔詭。面對埔里酒廠觀光的未來走向,良好觀光發展全面考量之基礎與埔里酒廠園區內觀光舞臺上的主要演員角色扮演也在本研究中討論。 |
英文摘要 | The encounter, which is the mutual interaction of symbol, vision and hearing among two or more individuals in a place, usually requires skillful contact. Therefore, tourists, winery service providers, non-winery service-providing locals can be viewed as the key stage actors on the park of tourism winery. If those actors are not able to understand the potential differences of tourism constructed images emanating from people's interaction, then the encounter is controversial due to their insufficient appropriate interaction. It is essential that the exploration on the potential differences of constructed tourism images can assist those responsible for the development of tourism winery to have a successful operation in the future. This study was to explore the constructed images of Pu-Li tourism winery. 21 trained interviews purposefully conducted convenient interviews on 350 tourists, 50 winery service providers, and 100 non-winery service-providing locals. The results of discourse analysis indicated differences existed in the statement and opinions on the present situations, recreational experiences, and future development of Pu-Li tourism winery. The examination on the social facts of tourism winery revealed that the interesting paradox existing in the image of pleasure seeking and the one of management on mass tourism; and the comprehensive image of tourism on special interests. In consideration of three perspectives of social reality, for the future development of Pu-Li tourism winery, the better scenarios and role playing among tourists, winery service providers, non-winery service-providing locals were discussed in this study. |
本系統中英文摘要資訊取自各篇刊載內容。