頁籤選單縮合
題 名 | 時尚娃娃Blythe之服飾符號分析=Symbol Analysis of the Dress of Modern Dolls--Blythe |
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作 者 | 佘怡瑩; 李億勳; | 書刊名 | 商業設計學報 |
卷 期 | 14 2010.11[民99.11] |
頁 次 | 頁97-116 |
分類號 | 424.2 |
關鍵詞 | 符號; 娃娃; Blythe; Symbol; Doll; |
語 文 | 中文(Chinese) |
中文摘要 | 偶文化在世界上已經有上萬年的歷史,在古老人類遺址中,挖掘出不少人形、動物…等之陶製品。隨著時代的變遷,偶已經轉變成為各式各樣形態的玩具,是人類童年時期不可或缺的精神玩伴。從偶至原創玩具的歷史發展可以觀察人類文化的脈絡演進,因為,它們穿透了人類社會文化的歷史。只要是具有歷史和文化內涵的玩具,就能擁有很強的生命力和很高的蒐藏價值,因為玩具往往會透露出它所屬那時代的社會文化。18世紀的法國,人形娃娃扮演時裝模特兒的角色。現今,人形娃娃穿著時尚服裝,則有著各種不同的意義。本研究目的在探討(1)時尚娃娃Blythe是如何運用服飾符號,使其成為不同角色,讓人們不斷購買。(2)分析Blythe服飾與人類服飾文化之間的關係。繼而期望提供台灣同類型市場,在規劃設計開發上之參考。本研究獲得結論如下,Blythe服飾符號的影響:(1)Blythe的服飾中的品牌意指勝過於約定成俗的意指。(2)Blythe的服飾穿透人類社會文化。(3)Blythe的服飾符號成為購買者的影射。(4)Blythe的服飾符號創造消費。 |
英文摘要 | The culture of the doll has a history of as many as ten thousand years in the world. In the old human site, many kinds of poterries were excavated, such as human-like and animal-like pottery, etc. With the changes of the times, the doll becomes the toy of all kinds, is the indispensable spiritual playmate of human childhood. Historical development from doll to original toy can be observed the gradual progress of human culture. Because there have been pierced through history of the culture of human society. So as long as a toy with historic and cultured intension, they can be very strong vitality and contain high value of collection, because the toy will often reveal out the social culture of that era under it. France in the 18th century, the doll acts the part of Manequin. Now, the doll wears the fashion clothing presenting plenty of meanings. This research purpose is in the discussion: (1) How the modern dolls Blythe's dress uses symbols: people buy constantly because of owing different characters. (2) Analyze the relation between Blythe dress and mankind's dress culture. Then expect to offer a reference in planning and design, and promotion model to the other doll's market in Taiwan. Impacts of the images and symbols printed on Blythe doll apparels and accessories: (1) The signification of Blythe doll products more as a brand name than as what is generally accepted by the public; (2) The penetration of Blythe doll apparels and accessories into society and culture; (3) The symbols of Blythe doll apparels becomes the buyer's insinuation.; and (4) The symbols of Blythe doll apparels creating consumption. |
本系統中英文摘要資訊取自各篇刊載內容。