頁籤選單縮合
題名 | 2009世界運動會遊客消費分析=Visitor Consumption of 2009 World Games |
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作者 | 孫雅彥; Sun, Ya-yen; |
期刊 | 城市發展 |
出版日期 | 20101200 |
卷期 | 專刊 2010.12[民99.12] |
頁次 | 頁86-103 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 2009世界運動會; 高雄市; 遊客消費; 運動賽會; 2009 World Games; Kaohsiung City; Visitor spending; Sporting event; |
中文摘要 | 本研究主要目的是從觀光發展的角度來檢視 2009 世界運動會 之舉辦對於帶動高雄市遊客人數之成效,並估算世運與會人士 (選手、裁判、貴賓、隨隊人員及媒體) 和賽事觀眾之消費總金額。在人次方面,世運與會人士為 5994 人,賽會觀眾使用 30.3 萬張票,預估等同 48,500 團體數。世運會與會人士及觀眾在高雄市的消費總金額預估為 3 億 4,500 萬元。其中,以外縣市居民所占比例最高,為總金額的 41%,接著是高雄市居民 25%,世運與會人員 20%,及國際遊客 14%。依項目別而言,消費比例最高的細項為購物費用$9,223 萬,占消費總金額的 27%,其次為餐飲費用$7,076 萬(21%),門票費$6,357 萬(18%)。在文章最後,本文針對提升高雄市遊客整體消費提出建議,期能為高雄未來觀光政策發展與定位提出參考策略。 |
英文摘要 | The 2009 World Games (WG) was hosted in Kaohsiung from July 16 to 26, 2009, as the first international mega sport event in Taiwan. With extensive tourism promotion campaigns for World Games, it is important to understand the number of tourists that WG has generated and the total spending that have incurred for the host city. During World Games, there are 5994 WG articipants and 48,500 estimated travel parties of spectators. Total spending of 2009 World Games participants and spectators in Kaohsiung city is estimated to be NT$ 345 million dollars, around US$11 million dollars. Domestic tourists contributed 41% of the total spending, followed by local residents (25%), World Games participants (20%), and international tourists (14%). Items receiving the greatest expenditure are shopping (NT$92.2 million, 27%), food and beverage (NT$70.8 million, 21%) and World Games admission fee (NT$63.6 million, 18%). In light of the results, managerial policies are recommended to position the Kaohsiung city for a better tourism development in the future. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。