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題名 | 商業智慧與空間資訊的整合與應用 |
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作者 | 張右峻; 陳微鈞; | 書刊名 | 國土資訊系統通訊 |
卷期 | 74 2010.06[民99.06] |
頁次 | 頁13-19 |
分類號 | 440.98 |
關鍵詞 | 地理資訊系統; 商業智慧; 空間資訊; GIS; |
語文 | 中文(Chinese) |
中文摘要 | 隨著資訊應用的普及,企業內部的資料:不論是營運收益或者是客戶 資訊,透過ERP與CRM系統的建置、OFFICE等工具的使用,資料的取得已經 是相當容易。但從決策者或者資料分析人員的角度,目前並未能從這些已 經e化的工具裡,取得他們所需要的即時、完整且經過分析的正確資訊, 因而在面對急速競爭的環境時,喪失致勝先機。對於商業行為來說,「空 間資訊」是除了銷售、生產等資訊之外是不可缺乏的重要關鍵之一,其中 包含了顧客與商店的地址資料、店面服務範圍、銷售區域的劃分,或者是 貨品遞送的路徑,全都屬於空間資料的應用項目。 近年來,透過地理資訊系統(Geography Information System,GIS) 的直覺式顯示與互動式管理功能,分析者能夠很迅速的對於這些空間資料 進行管理與編輯,或者進行分析的工作。透過地理資訊系統的空間分析與 統計功能,分析人員對於了解不同資料之間的空間相關性、商業階層的組 成方式、市場趨勢等,都可以透過圖形進行展示,也相對的展示了對於在 商業經營決策與分析,或者稱之為在商業智慧(Business Intelligence, BI)上的重大價值。 |
英文摘要 | Currently, information technology assumes a major role in business, because of it pivotal role in building business intelligence in enterprises. Here we discuss the premises those business intelligence results from the sophistication of a management information system towards the combination of the concept of intelligence and the concept of competitiveness, as organizational tools to give market leadership to enterprises. To do this, we propose and discuss a model to elaborate on business intelligence extended concept. It involves internal and external information to be incorporated as innovation platforms helping enterprises find unique solutions. Competitive intelligence, as gathering, processing and distributing key information to key people, can evolve to business intelligence as an extended concept of business systems effectiveness and strategy. This extended concept comprehends also knowledge management, which aligns organizational competencies, building on cognitive bases, to position businesses strategically in the market. Geographic information systems and the idea of business intelligence have been around for many years. Now, companies can combine the benefits of both technologies into a single application known as location intelligence. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。