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題 名 | 農民網路商店經營模式與輔導策略之研究=The Consulting Strategy on E-store Management of Small Farmers |
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作 者 | 陳美芬; 湯凱崴; 王俊豪; | 書刊名 | 農民組織學刊 |
卷 期 | 14 2010.10[民99.10] |
頁 次 | 頁1-34 |
分類號 | 431.2 |
關鍵詞 | 農產品; 網路行銷; 網路商店; Agricultural product; Internet marketing; E-store; |
語 文 | 中文(Chinese) |
中文摘要 | 我國以家庭農場為主的小農經營體制,尤以缺乏暢通的產品銷售管道,對於農家經營收益的影響,最為立即且直接。有鑑於農產品多元行銷管道的建置,將有助於提升小農市場的營運規模,故本研究以農民網路商店為研究對象,探討其經營模式,及輔導農民對網路商店經營的策略。根據本研究分析的結果,建立整合平台為經營農民網路商店首要的輔導策略,讓農民熟悉網路商店的經營模式;再者,輔導經營者進行網路商店的建置為次要策略,針對生鮮與有機農民網路商店經營者的特性,提供其適合的資源及課程需求;最後,各農會建置網路商店平台,或協助農民建置個人部落格則為第三項輔導策略,作為未來輔導農民經營網路商店及規畫農業推廣教育訓練課程之參考。 |
英文摘要 | The farmers in Taiwan operate agricultural businesses especially lack of marketing channel. By building agricultural marketing channel, the market scale of e-stores can be helpfully promoted. The purposes of this research are to discuss the management model of agricultural e-stores, and the strategies for supervising farmers to operate agricultural e-stores. The results of this study provide agricultural government guidance on counseling strategies. First, establishing integrated platform is the most important strategy. By integrating agricultural products, farmers can realize the management of e-stores. Second, Supplying different resources and courses which fresh and organic operators need. Last, counseling farmers’ association establishing online shop platforms or counseling farmers establishing blogs. Farmers’ associations assist farmers in setting up new market channel on agricultural products. |
本系統中英文摘要資訊取自各篇刊載內容。