頁籤選單縮合
題名 | 消費者對公益行銷之態度與企業可信度關係之研究:個人公益活動參與傾向之干擾效果=A Study on the Relationship between the Consumer's Attitudes toward Cause-Related Marketing and Corporate Credibility: Moderating Effect of Orientation of a Consumer's Philanthropic Participation |
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作者 | 周文玲; 謝茵如; 林書正; | 書刊名 | 崇右學報 |
卷期 | 16:2 2010.11[民99.11] |
頁次 | 頁35-52 |
分類號 | 496.34 |
關鍵詞 | 公益行銷; 企業可信度; 公益活動參與傾向; Cause-related marketing; Corporate credibility; Consumer's philanthropic participation; |
語文 | 中文(Chinese) |