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題名 | 國立科學工藝博物館展示更新之策略管理探究=Exploring Strategy Management for Exhibition Updates at the National Science and Technology Museum Institute |
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作者 | 吳佩修; | 書刊名 | 經營管理學刊 |
卷期 | 2/3 2010.09[民99.09] |
頁次 | 頁111-143 |
分類號 | 300.9 |
關鍵詞 | 國立科學工藝博物館; 展示更新; 策略管理; National science and technology museum; Exhibition updates; Strategy management; |
語文 | 中文(Chinese) |
中文摘要 | 展示是博物館的主要產品,展示更新之於博物館,正如同產品組合的調整之於企業,本文先藉文獻分析,對策略及策略管理的意涵作一整理,再回顧科學工藝博物館展示的發展歷程,並引據資料分別從環境面、競爭面及實際案例等三個不同的角度,檢視並整理國立科學工藝博物館過去六年所進行展示更新的實務經驗。策略管理的理論與展示更新實務經驗的相互印證,釐清科學工藝博物館展示更新的策略構面,建構其展示更新的策略,發現博物館展示更新的具體方案與作法,其根本關鍵就在於「整合」。博物館展示更新的工作必須持續進行,良好的整合能力是達成目標的不二法門。本文也將「策略的五P」與「策略管理的步驟」及「決策與行動的程序」予以分析整理,希望有利於策略管理意涵及步驟的瞭解,進而有助於實務上之應用。 |
英文摘要 | Exhibitions are the main product of museums; therefore, exhibition updates can be compared to adjustments in the combinations of product lines for businesses. This thesis looks at a literature survey to summarize the context of strategy and strategy management. In the section following literature survey, the development of exhibitions at the National Science and Technology Museum is introduced. In this section, we survey and consolidate the Museum's experiences in exhibition update from three different angles- the environment, competitiveness and case study. This thesis aims to verify strategy management theories with practical experience in exhibition update, with the goal of clarifying the construction of strategy management in science and technology museums, which is expected to offer museum curators useful information for strategy establishment relating to exhibition updates. We find that the key solution to a successful museum exhibition update is "consolidation." Museum exhibition update is a continuous work and requires good ability in consolidation. This thesis will also conduct an analysis of the "strategy 5Ps," "steps of strategy management," and "the procedures for decision-making and action," in order to offer readers insight into the connotations and procedures of strategy management, as well as useful information for actual practices of museum exhibition updates. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。