頁籤選單縮合
題名 | 行銷傳播與文化創意之創新教材與課程規劃=Curriculum Design and Development with Innovative Teaching Materials for Marketing Communications and Cultural Creative Programs |
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作者 | 柯亞先; Ko, Ya-hsien; |
期刊 | 大學教學實務與研究學刊 |
出版日期 | 20161200 |
卷期 | 1 2016.12[民105.12] |
頁次 | 頁105-133 |
分類號 | 524.4 |
語文 | chi |
關鍵詞 | 業務人才; 行銷傳播; 教學策略; 創意思考; Sales experts; Marketing communication; Teaching strategy; Creative thinking; |