頁籤選單縮合
題名 | 虛擬品牌社群關係對會員忠誠度之影響--知覺社群價值之中介效果=The Effects of Community Relationship on Participant's Loyalty for Virtual Brand Communities--The Intervening Role of Perceived Community Values |
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作者姓名(中文) | 徐淑如; 張湘婉; | 書刊名 | 電子商務研究 |
卷期 | 7:1 2009.03[民98.03] |
頁次 | 頁77-105 |
分類號 | 496.34 |
關鍵詞 | 虛擬品牌社群; 社群關係; 社群價值; 社群認同; 社群忠誠度; 品牌忠誠度; Virtual brand community; Community relationship; Perceived community value; Community identity; Community loyalty; Brand loyalty; |
語文 | 中文(Chinese) |