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題 名 | 文化創意產業的推展與大學視覺藝術教育=The Movement of Culture Creative Industry and Visual Arts Education in College |
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作 者 | 王玫; | 書刊名 | 東南學報 |
卷 期 | 34 2009.07[民98.07] |
頁 次 | 頁253-267 |
分類號 | 541.253、541.253 |
關鍵詞 | 文化創意產業; 視覺文化藝術教育; Culture creative industry; Visual culture art education; VCAE; |
語 文 | 中文(Chinese) |
中文摘要 | 摘 要 在全球化浪潮與符號消費的趨勢下,以知識經濟為類型的文化創意產業伴隨美學的 概念成為台灣未來轉型的契機。文化創意產業屬視覺文化產業,具高美學價值,發展 台灣在地文化產業不僅可提供環境氣氛的營造、視覺景觀的美感、生活品質的提升、 在地文化的認同,同時藉由休閒觀光產業活化社區、提高就業人口。台灣具有多元文 化發展下遺留的政治文化遺產及珍貴的地理美質,應善用本土特色,以「全球思考, 在地行動」啟動美學經濟。在面臨文創產業發展的趨勢下,大學藝術教育也該重新思 考新方向。科技大學雖無法養成專門藝術人才,但仍可就培養學生閱讀風氣、拓展藝 文欣賞人口、建立文化參與制度、增加文化設施使用率、全面提升國民美學觀等面向 去努力。「視覺文化藝術教育」(Visual Culture Art Education,簡稱VCAE)已成當代藝術 教育新思潮,其將日常生活經驗的視覺文化納入教學活動中,大眾流行文化與精緻藝 術不再有界線。透過研究者設計的課程單元-〈文化創意-城市美學〉,以文創產業及其 相關的社會議題呈現,藉「視覺文化藝術教育」的理念,推廣藝術美學的知識,涵養 學生美感價值、提升大眾公共藝術、增加社會人文的關懷。該課程以提倡VCAE的專家 Duncumn的觀點檢驗教學內容,以符合其所倡行之1.VCAE以歷史及文化脈絡闡釋視覺 文化2.VCAE透過影像觀看、批判(critique)及為學生賦權增能(empowerment) 3.VCAE同 樣重視美感價值及社會議題。最後顯現本課程應用VCAE的實踐成果與具體成效,以彰 顯本課程實施與文化創意產業推展的相關性。文創產業需要全民參與,大學藝術教育 默默在推升國民的美學素養,期待本課程將文創美學經濟藉由「視覺文化藝術教育」 的理念帶動社會美感價值、產業升級。 |
英文摘要 | Abstract Culture creative industry belongs to an economy of knowledge. This industry companies with aesthetics and will be a good development opportunity of Taiwan in the future. Culture creative industry includes all kinds of visual cultures as well as has high economic values. Our living environment will be managed in a kind atmosphere and living quality will also be improved a lot as well as culture identify will be raised, if we are going to be toward the direction of culture creative industries. Besides, this cultural industries can make our domestic areas and local communities alive and increase employment rates, because it increases the leisure population and stimulates tourism. Base on the concept of “thinking globally, working locally”, Taiwan is supposed to make good use of many kinds of political heritages and precious geographic views around the island to develop this cultural industries. Technology colleges have tough works to cultivate professional designers or artists, but there are still something we can do, like improving reading habits; inducing students to admire arts and watching performing arts; encouraging students to attend museums etc. Visual Culture Art Education (VCAE) is a new trend within arts education filed around the world. Researcher applies VCAE to Technology college art class. This research examines the teaching content according to the viewpoint of Duncumn. The conclusions are as the following: (1)VCAE bases on history and cultural text. (2)VCAE gives students abilities of critique and empowerment. (3) VCAE emphasizes aesthetic literacy and social issues. The purpose of this study is to display the connection between VCAE and culture creative industries. College art education tries to improve aesthetic literacy of students in order to conform with the development of culture creative industries in Taiwan. |
本系統中英文摘要資訊取自各篇刊載內容。