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頁籤選單縮合
題名 | 以服務學習觀點探討運用資訊科技協助弱勢族群推行募款活動之研究--以非洲馬拉威小學教室募款專案為例=A Study to Collect Donation for the Disadvantaged Minority by Information Technology from Service-Learning Perspective--An On-line Donation Project for an Elementary School in Malawi |
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作者 | 吳肇銘; 鐘至函; Wu, Chao-ming; Chung, Chih-han; |
期刊 | 長庚科技學刊 |
出版日期 | 20091200 |
卷期 | 11 2009.12[民98.12] |
頁次 | 頁133-147 |
分類號 | 527.8 |
語文 | chi |
關鍵詞 | 服務學習; 資訊科技; 線上募款; 弱勢族群; 網路行銷; Service learning; Information technology; On-line donation; Disadvantaged minority; E-marketing; |
中文摘要 | 近年來,教育部積極鼓勵大專院校推行服務學習。學生在執行服務學習專案的過程,透過從做中學可以充分體會出如何以專業知識及技能來關懷社會;而資訊科技的蓬勃發展,提供了執行服務學習更多更好的工具。本研究探討的個案是中原大學於2006年期間發起的爲非洲馬拉威小學教室募款專案,該個案服務内容是透過建置「爱可以改變世界」募款網站及運用網路行銷的方式幫助馬拉威偏遠地區小學募款,其捐款所得則做爲興建教室與添購學用品之用。本研究透過個案研究藉以瞭解服務學習結合資訊科技的執行模式及如何運用資訊科技推行募款活動,以供後續推動服務學習之參考依據。 |
英文摘要 | Recently, Ministry of Education encourages universities to promote the service-learning projects. Students can fully appreciate how to care for the society with professional knowledge and skills by "learning by doing" in service-learning project. With the vigorous development of information technology, it provides us more and better tools to implement service-learning project simultaneously. This case study is about an on-line donation project for an elementary school in Malawi, which is held by the students of Chung Yuan Christian University in 2006. The project team designed and built a "Love can Change the World" website, and make contributions by e-Marketing. The donation was received to build classrooms and buy stationery for the kids of elementary school in Malawi. From the analyses and conclusions of this case study, it is helpful to understand how to implement a service-learning project of information technology and how to collect donation by information technology. The results also can provide important references for the service-learning project teams to follow-up. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。