頁籤選單縮合
題名 | 多層次傳銷經營績效影響因素之研究=A Study of Affecting Factors on Performance in the Distributors of Multi-level Marketing |
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作者 | 陳國雄; | 書刊名 | 遠東學報 |
卷期 | 26:3 2009.09[民98.09] |
頁次 | 頁463-477 |
分類號 | 496.55 |
關鍵詞 | 多層次傳銷; 價值觀一致性; 關係品質; 經營績效; Multi-level marketing; MLM; Consistency of value concept; Relationship quality; Performance; |
語文 | 中文(Chinese) |
中文摘要 | 本研究以台灣地區多層次傳銷公司之傳銷商為對象,探討傳銷組織上下線間價值觀一致性及關係品質對經營績效的影響,目的在使傳銷商改善上下線的關係,促使上線能盡全力幫助下線成長,進而能提高經營績效。本研究採用問卷調查方法,整體共回收415 位傳銷商所填答之有效問卷,並以迴歸分析進行資料分析,研究結果發現:1.傳銷組織上下線間的價值觀一致性會正向影響彼此間的關係品質。2.傳銷組織上下線間的價值觀一致性會正向影響傳銷商的經營績效。3.傳銷組織上下線間的關係品質會正向影響傳銷商的經營績效。4.傳銷組織上下線間的關係品質在價值觀一致性與經營績效之間存在部份中介效果。 |
英文摘要 | In this research we focus on multi-level marketing (MLM) companies in Taiwan area, interrelationship between each direct sales and how their own characteristics affect business. Our goal is to understand the uplink and downlink interrelationship in order to improve their relationship in direct sales companies. This will promote the uplink to help downlink into fast development state and improve the business. This research adopts questionnaires to survey the direct sales in multi-level marketing. The quantitative data were collected from a total of 415 direct sales within Taiwan. Results are showed as follows: First, the consistency of value concept between the uplink and downlink has positive impact towards the relationship quality. Second, the consistency of value concept between the uplink and downlink has positive impact towards the performance. Third, the relationship quality between the uplink and downlink has positive impact towards the performance. And the fourth, the relationship quality has partial intervening effect between the consistency of value concept and the performance. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。