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題 名 | 瓊瑤電視戲劇風格的蛻變:《環珠格格》--一個類型(genre)的分析=The Dramatic Style Transformation of Chiungyao's TV Serial Huanzhu GeGe: A Generic Analysis |
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作 者 | 程紹淳; | 書刊名 | 傳播與管理研究 |
卷 期 | 9:2 2010.01[民99.01] |
頁 次 | 頁107-148 |
分類號 | 989.2 |
關鍵詞 | 民粹主義; 環珠格格; 類型分析; 類型混雜; 瓊瑤; Chiungyao; Generic analysis; Generic-hybrid; Huanzhu GeGe; Populism; |
語 文 | 中文(Chinese) |
中文摘要 | 《摘要》 本文企圖解答台灣言情小說/戲劇創作者瓊瑤的電視戲劇作品《還珠格格》為何當年可以在中國大陸,掀起收視狂潮,而使得瓊瑤再創事業高峰。本文認為「類型分析」應該是一個適當的電視分析方式,因為瓊瑤是華文世界最知名的言情通俗戲劇類型創作者,而《還珠格格》也可以大致歸類於此一類型的電視戲劇。戲劇類型成功的要件首推能為觀眾帶來「樂趣」,而本文即從Jane Feuer對於電視戲劇類型所具有的三大面向:美學、意識型態與儀式功能,針對《還珠格格》進行分析。結果作者發現,《還珠格格》之所以能在中國大陸廣受歡迎,係因該劇帶給觀眾的樂趣,主要在於它展現了過去許多瓊瑤電視劇不曾接觸過的戲劇類型,諸如喜劇、動作鬧劇乃至武俠戲劇,創造出一種新鮮的「類型混雜」電視戲劇;其二在於瓊瑤於《還珠格格》中,掌握了在當今中國大陸地區中,一種大眾的主導意識型態—「民粹主義」;最後,則在於瓊瑤讓《還珠格格》成為中國大陸地區經歷「少子化」社會變遷後,一個讓青少年可以抒發感情與壓力的戲劇作品。經由此一類型分析,吾人當對瓊瑤的《還珠格格》所帶給觀眾的「樂趣」以及該劇的大受歡迎,有了更深一層的理解—亦即除了電視戲劇的「文本」本身,一齣廣受歡迎的電視戲劇必定還反映出當時整個社經與文化脈絡的轉變。 |
英文摘要 | 《Abstract》 Intending to explain a popular cultural phenomenon, that is, the unprecedented popularity of 1997 TV drama Huanzhu GeGe in the greater China regional media market, this paper employing generic analysis to find an appropriate answer. Huanzhu GeGe , a production from Taiwan’s renowned romance novel writer/TV drama producer Chiungyao, was an instant hit show in the greater China region after it’s first broadcasting in Taiwan. Using Jane Feuer’s generic analysis approach, this paper argues that the popularity of Huanzhu Gege is based on three aspects. Firstly, in aesthetic perspective, Huanzhu Gege is a generic-hybrid, which means it is not a standard Chiungyao’s romantic soap opera. The creator added quite a few genres she never used before, such as comedy, slap-stick, martial arts genre, making Huanzhu Gege a generic invention full of freshness and pleasures. Secondly, in ideological perspective, Huanzhu GeGe was emphasizing populism, a rising ideology within the greater China region; Finally, in ritual perspective, with keenly sensing the social changes accompanied the decreasing fertility undergone in greater China societies, Chiungyao created Huanzhu GeGe as a escape haven to appeal the youth audience.Through the generic analysis, this paper argues that Huanzhu GeGe’s popularity lies in its ability to bring audience pleasures not only aesthetically, ideologically but ritually. |
本系統中英文摘要資訊取自各篇刊載內容。