查詢結果分析
來源資料
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題 名 | 烏來風景區旅客旅遊滿意度相關之研究=A Study of Travel Satisfaction at Wu Lai Scenic Area |
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作 者 | 林杏麗; 高興一; 陳儷勻; | 書刊名 | 海洋休閒管理學刊 |
卷 期 | 2 2009.12[民98.12] |
頁 次 | 頁90-107 |
分類號 | 992.3 |
關鍵詞 | 烏來風景區; 旅遊期望; 旅遊滿意度; Wu Lai scenic area; Travel expectation; Travel satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 目的:針對烏來風景區旅客人口資料、旅遊行為、旅遊期望與旅遊滿意度進行相關研究,期望本調查研究之結果可作為相關單位之參考。方法:以旅遊烏來風景區的遊客為對象,採用問卷調查方式,結果得到380份有效問卷,並運用SPSS10.0進行統計分析。結果:一、烏來風景區從事旅遊之遊客以女性、學生、未婚、20-30歲、大學教育程度、北部地區遊客居多。遊客重遊次數以四次以上最多、大多以自用汽車為交通工具、主要遊伴以家人為主、大部份遊客皆有重遊及推薦他人的意願。二、旅客不同人口變項在旅遊期望之差異分析,結果得知(一)不同性別、不同職業及月可支配金額,未達顯著差異。(二)不同婚姻狀況、居住地、年齡、教育,對於部份旅遊期望,達顯著差異。三、旅客不同人口變項在旅遊滿意度之差異分析,結果得知(一)旅客性別、年齡未達顯著差異。(二)不同婚姻、職業、月可支配金額,對於部份旅遊滿意度,達顯著差異。(三)不同教育程度、遊客居住地對於旅遊滿意度達顯著差異。四、旅遊滿意度對旅遊期望呈高度正相關,旅遊滿意度對重遊意願與推薦他人意願均屬於低度正相關;旅遊期望對重遊意願、推薦他人意願屬低度正相關。結論:烏來風景區最有利的觀光資產為其豐富的自然景觀與生態環境,唯有強化當地居民對於自然環境的利用與保育、教育遊客的環保意識,以減少環境不必要的破壞,才能使烏來風景區內自然景觀與生態環境得以永續發展,成為民眾旅遊的最佳選擇地。 |
英文摘要 | Purpose: To analyze visitor population statistical variable at Wu Lai Scenic Area and tourist behavior, understand visitor's expectation of tourist site, it was expected that by revealing the present situation and the study results can provide references for related organizations. Method: Questionnaire survey, for which Wu Lai Scenic Area was selected, was used to collect data, and got 380 effective questionnaires. SPSS10.0 was used to analyze the result. Result: 1.Among the travelers of Wu Lai Scenic Area, most are woman, students, single persons, between 20-30 age range, tertiary education and north travelers. Travelers who revisit 4 times and upward and visit by car with family are in the majority. Many travelers have revisiting and recommending pleasure. 2.According to the analysis of visitor population statistical variable on travel expectation, 1) No significant differences in gender, job, monthly income. 2) Age, education, marital status, residential location show significant differences on some dimensions of travel expectation. 3. According to the analysis of visitor population statistical variable on travel satisfaction, 1) Gender, age show no significant differences. 2) Job, monthly income, marital status show significant differences on some dimensions of travel satisfaction. 3) Education, residential location show significant differences on travel satisfaction. 4. The visitor’s travel expectation, travel satisfaction, recommend, revisit of visitors were positivelu significant. Conclusion: the most advantageous travel resource in Wu Lai Scenic Area is the abundant natural landscape and environment. Only strengthen the use and environment protection of local residents, educate the traveler environmental consciousness to decrease the damage of environment, natural and ecological environment of Wu Lai Scenic Area can have continues forever the development, and become the most popular tourist site. |
本系統中英文摘要資訊取自各篇刊載內容。