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題 名 | 少子化對技專校院經營管理壓力與因應策略之分析=A Study on the Management Pressure and Coping Strategy under the Decreasing Birth Rate at Technological College and Junior College in Taiwan |
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作 者 | 曾瑞譙; 張文軫; 郭姿秀; | 書刊名 | 教育研究與發展期刊 |
卷 期 | 5:3 2009.09[民98.09] |
頁 次 | 頁175-208 |
專 輯 | 教育政策與制度 |
分類號 | 524.7 |
關鍵詞 | 少子化; 技專校院; 經營管理壓力; 因應策略; The decreasing birth rate; Technological college and junior college; Management pressure; Coping strategy; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來,台灣技專校院面對「少子化」趨勢,導致招生不足的經營壓力產生,進而衍生相當多的教育問題。本研究主要在探討技專校院面對「少子化」時,其經營管理壓力及因應策略為何?並根據研究結果提出具體建議。本研究針對93所技專校院之主管及教師進行問卷調查,研究樣本558人,有效問卷498份,可用率為89.24%。所得資料以效果值分析法進行分析。本研究有下列主要發現: 1.學校經營管理壓力,以「校際競爭」與「人力資源管理」為最大,其次是「教育經費排擠」及「系科調整」。 2.學校面對經營壓力,所採取的策略依序為「品牌建立策略」、「行銷策略」與「創新策略」。 3.私立技專校院在經營管理壓力各層面高於公立技專校院。 4.創校歷史在31-40年的技專校院在各層面經營管理壓力最大。 5.學生數在3000人以下及位處鄉鎮地區的學校在經營管理各層面的壓力最大。 |
英文摘要 | In the recent years, the technological college and junior college in Taiwan had suffered many management pressures on the insufficient enrollment and many relevant educational problems because of the phenomenon of the decreasing birth rate. The purposes of this study were to examine how technological college and junior college cope with the problems of the low birth rate and facilitate the appropriate strategies to face the educational environment. A total of 558 administrative chief and teachers from 93 technological colleges and junior colleges were randomly selected to participate in the study. The valid questionnaires were 498 and the valid rate was 89.24%. The data were analyzed through result value analysis. The major findings of this study were listed as follows: 1.For school management pressure, "the Competition among Schools" and "the Human Resources Management" were the primary factors. "The Squeezing on Educational Expenditure" and" the Department Adjustment" were the secondary factors. 2.While in the face of management pressure, the strategies employed in order were "Brand Building Strategy","Marketing Strategy", and"Innovation Strategy". 3.For the various aspects of the management pressures, the private technological colleges and junior colleges had suffered the higher pressures of management than the public technological colleges and junior colleges. 4.The technological colleges and junior colleges with establishing history from 31 years to 40 years had confronted the serious pressures on the all management dimensions. 5.The technological colleges and junior colleges with less than 3000 students and located in the remote districts had been in the fact of the highest pressures on the all management dimensions. |
本系統中英文摘要資訊取自各篇刊載內容。