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題名 | 運動觀光體驗價值實證之研究--觀賞2008北京奧運棒球賽為例=A Study of Framework Developing in Experiential Value of Outbound Sports Tourism : Take the Baseball Game of 2008 Beijing Olympic Games for Example |
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作者姓名(中文) | 洪珠媚; 吳卿銅; 江金山; | 書刊名 | 運動休閒管理學報 |
卷期 | 5:2 2008.12[民97.12] |
頁次 | 頁93-106 |
分類號 | 992.8 |
關鍵詞 | 2008北京奧林匹克運動會; 棒球; 運動觀光; 體驗價值; 結構方程模式; 2008 Beijing Olympic Games; Baseball; Sports tourism; Experiential value; Structural equation modeling; |
語文 | 中文(Chinese) |
中文摘要 | 本研究之目的在於探討2008北京奧林匹克運動會棒球項目之運動觀光體驗價值,運用結構方程模式(Structural Equation Modeling, SEM)藉以實證運動觀光體驗價值模式,分析變數之間的線性關係。結果顯示運動觀光體驗價值模式配適度未達接受之標準,根據結構方程模式之理論刪除6項衡量變數,修正後之評估數值已改善,運動觀光體驗價值模式建構效度達到要求標準。消費者投資報酬、服務優越性、趣味性與美感之間的關係互相影響,建議出國運動觀光體驗之團隊參觀,應當及早規劃行程與實際執行,運動觀光旅行團體更要事前透過各種方式取得適當之門票,並建議每個人必須互相遷就對方,不吝惜稱讚與吶喊加油,才能營造趣味的觀賞體驗行程。 |
英文摘要 | This study was aimed to discuss the sports tourism experiential value of the baseball games of 2008 Beijing Olympic Games. Through the exercise of Structural Equation Modeling (SEM), it is to verify the model of sports tourism experiential value and analyze the correlation of variables. It was turned out that the construct validity was not fit. According to SEM theories, six variables were deleted. The parameters of fit values were improved and the construct validity of the model was statistically fit and acceptable following the revision. The results indicated that the linear relationship among consumers' investment rewards, service superiority, interest, and sense of beauty was interactively affected. It is suggested that groups interested in outbound sports tourism experiencing shall make thorough plan in advance and execute accordingly. The entrance tickets must be available and reserved before heading to the events. Besides, everyone joining the sports tourism experiencing group shall have tolerance during the trip, generously showing ones' praise and cheering loud when spectating the games, so that everyone can enjoy an interesting experiential sports game journey. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。