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題 名 | 旅行社對危機認知及應變行為之研究--以雲嘉南地區旅行社為例=A Study of the Travel Agency Regarding the Crisis Cognition and Response Behavior--The Yunlin, Chiayi and Tainan Area Travel Agency |
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作 者 | 王耀東; 趙家民; 劉彥良; | 書刊名 | 運動與遊憩研究 |
卷 期 | 3:3 2009.03[民98.03] |
頁 次 | 頁160-185 |
分類號 | 992.5 |
關鍵詞 | 旅行社; 危機管理; 危機認知; 緊急應變; Travel agencies; Crisis management; Crisis cognition and emergency; Response behavior; |
語 文 | 中文(Chinese) |
中文摘要 | 本文主要以雲嘉南地區的256家旅行社爲受訪對象,探討對於危機認知及發生危機時之緊急應變行爲。本研究針對雲嘉南地區旅行社經理人以上職位者進行問卷調查,以普查方式進行,總計回收188份有效問卷。資料分析的方法有描述性統計分析、推論統計、單因子變異數分析及卡方檢定。研究結果發現:1.採甲種旅行社總公司型態之小型經營爲主,成立10年內以大陸線爲主要業務居多。2.鮮少因爲旅行社屬性的不同而對危機認知有差異。3.旅行社屬性不同會導致緊急應變行爲的差異。4.危機認知與緊急應變行爲之間部分具有顯著差異。5.面對危機時都要尋求外力協助處理。6.大部分認爲SARS事件影響營運程度較嚴重。7.對於未來一年影響旅行社生意的頭號大敵以恐怖攻擊事件居多。同時針對三大旅遊協會理事長做專家訪談並與上述問卷調查作相互交叉比對分析,以求更具說服力。 |
英文摘要 | This study investigated the travel agency for peacetime crisis cognitive and response when an emergent crisis occurs, the results showed: 1. Retail travel agents of small business mainly, set up 10 years in the mainland as the main business lines majority. 2. Very few travel agents because of the different nature of the crisis and cognitive differences. 3. Travel agencies belong to different strain-behavior will lead to the differences. 4. Cognitive crisis and emergency response between some significant differences related. 5. Faced with the crisis, we must seek external assistance. 6. That the majority of SARS affected trading was more serious. 7. The terrorist attacks will be the majority affect for travel agency business in the coming year. The focus on the three major public chair an of the Associations to do interviews with experts, and with the questionnaire survey done over the cross-cutting analysis, to be more convincing. |
本系統中英文摘要資訊取自各篇刊載內容。