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題 名 | LCD TV新產品競爭策略與開發過程策略對新產品績效之影響--以焦點團體訪談法探究=The Influence of New Product Competitive Strategy and Development Process to New Product Performance for LCD TV--Focus Group Interview |
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作 者 | 曾倫崇; 陳禎祥; | 書刊名 | 遠東學報 |
卷 期 | 23:2 民95.06] |
頁 次 | 頁(I)63-(I)83 |
分類號 | 496.1 |
關鍵詞 | 新產品績效; 新產品競爭策略; 新產品開發過程; 身心靈; LCD TV; New product performance; New product competitive strategy; New product development process; Body; Mental and spiritual; |
語 文 | 中文(Chinese) |
中文摘要 | 過去有關新產品績效的研究很多,但大部分從財務和非財務的角度去衡量新 產品績效;本研究試著從新產品策略等去衡量新產品績效;而過去關於新產 品績效的衡量大多採量化問卷調查,本研究嘗試以質化的方法對新產品績效 做更深入的探討。本研究首先以分析整理過去新產品績效的文獻,再 (1)以質 性研究現象學法針對三家業者高階主管進行深度訪談(2)選擇三家廠商進行個 案研究(3)選擇一家業者進行焦點訪談高階主管,藉以建立初步研究架構,然 後再依據修正架構進行研究命題之推論。 本研究發現影響新產品發展績效因素可從身、心、靈三個角度來探討。 |
英文摘要 | There were many researches about new product performance in the past, but some researches results are not same and some researches variables have never been researched. This research tries to measure the new product performance from the new product completive strategy and so on . There were many researches about new product performance measurement to adopt mostly the quantity to turn the questionnaire inquisition in the past, the research tries to turn with quantity to turn the focus group research method to do the more thorough study to the new product performance with quality. The research is analytical first past literature about the new product performance, and establish the first research frame, go deep into the product that interview new product expert's scholar to develop, correct the first research frame . |
本系統中英文摘要資訊取自各篇刊載內容。