查詢結果分析
來源資料
頁籤選單縮合
題名 | 臺灣消費者採納數位有線電視意願之研究=Consumers Adoption of Digital Cable Television in Taiwan |
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作者姓名(中文) | 余淑芬; | 書刊名 | 傳播管理學刊 |
卷期 | 9:3 2008.11[民97.11] |
頁次 | 頁1-23 |
分類號 | 557.77 |
關鍵詞 | 數位電視; 創新傳佈; 科技群集; Digital televison; Innovation diffusion; Technology clusters; |
語文 | 中文(Chinese) |
中文摘要 | 本研究旨於了解消費者採納數位有線電視的意願,以創新傳佈典範為理論基礎,採人口變項及其理論所衍生出的科技群集觀點。研究方法為問卷調查法,有效樣本共計 412個。研究結果發現受訪者的採納意願僅略為正面,轉換成本及欠缺對數位有線電視的了解是導致其不願採納的主因。此外,受訪者對不同數位傳播科技產品的熟悉度間呈現科技群集現象,人口變項影響受訪者對數位傳播科技產品的熟悉度,且人口變項與受訪者對數位傳播科技產品的熟悉度會影響其採納數位有線電視的意願。 |
英文摘要 | Based on the paradigm of innovation diffusion, this research aims to explore the consumers’ willingness to adopt the digital television by the perspective of demographics and technology clusters. A Survey was conducted to collect data. The sample size is 412. The research results reveal that the most of participants’ are unwillingness to adopt digital television. The cost to transfer into digital television system and lack of the knowledge about digital television are the main factors inhibiting participants’ adoption. Participants’ familiarity with different digital communication technology products appear technology clusters phenomenon. Participants’ demographics influence their familiarity with different digital communication technology products. Nevertheless, participants’ demographics and familiarity with digital communication technology have an impact on their adoption willingness. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。