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題名 | 2008太魯閣峽谷馬拉松賽會運動觀光行程規劃之研究=A Study of the Itinerary Planning of Sport Tourism--A Case of 2008 Taroko Gorge Marathon |
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作者 | 趙嘉裕; Chao, Chia-yu; |
期刊 | 運動休閒管理學報 |
出版日期 | 20090600 |
卷期 | 6:1 2009.06[民98.06] |
頁次 | 頁62-77 |
分類號 | 992.8 |
語文 | chi |
關鍵詞 | 太魯閣峽谷馬拉松; 運動觀光; 行程規劃; Taroko Gorge Marathon; Sport tourism; Itinerary planning; |
中文摘要 | 本研究之目的在於探討太魯閣峽谷馬拉松之參賽者,分析交通行程規劃、住宿規劃、餐飲規劃與觀光行程規劃光行程規劃之差異。描述性統計、因素分析與多變量變異數統計方式運用於本研究,結果顯示男性、已婚、31-40歲、商業、大專院校教育程度、居住在北部地區、參加全民健跑組、住宿三天二夜(含)以上的參賽者居多數。參賽者由居住地至比賽場地搭乘接駁交通工具則是以汽車所佔比例最高,參觀景點規劃以造訪中部橫貫公路太魯閣、天祥等景點居多數。參賽者不同性別、婚姻、年齡、職業、教育程度、個人月收入、居住地區、參加組別、住宿天數在運動觀光行程規劃均達到顯著的差異。建議參賽者收集資訊以便安排賽前之馬拉松行程規劃,參觀景點的路線規劃,及早進行運動觀光行程規劃,挑選連續假日舉辦比賽促進觀光,以及太魯閣峽谷馬拉松參賽與觀光套裝行程結合,促進運動賽會觀光之發展。 |
英文摘要 | The purpose of this study was to be aimed at the participants of Taroko Gorge Marathon and to analyze if there are any differences between their planning of traffic, itinerary, accommodation and food and beverage for the event and their planning for general sightseeing. Descriptive analysis, factor analysis and MANOVA were exercised in this study. The results revealed that the demographic data of most participants was male, married, 31-40 years old, in business industry, college graduate, reside in Taipei area, raced in fun run group, stayed for 2 nights. Most participants chose vehile as their transportation from their residence to Taroko. And the majority sightseeing spots they planned to visit were Central Cross-Island Highway, Taroko, Tiansiang, etc. There are significant differences according to different gender, marital status, age, occupation, education background, personal monthly income, residence, race categories, and accommodation days. It is suggested that people interested in marathon event shall collect event announcement or information before the event and do the itinerary planning for sport tourism in an early stage. The race date falls on weekends or holidays will stimulate people's motivation for sightseeing. Travel agency can take this opportunity to promote local tour package combined with sport tourism, improve the development of sport tourism. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。