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題名 | 經濟理性觀點之中小企業策略聯盟夥伴選擇行為對價值創造之影響:統治機制之干擾效果=The Economic Rational Perspective of Impact of Strategic Alliance of Small and Medium Enterprises Partner Selection Behavior on Value Creation: Moderate Effect of Governance Mechanism |
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作者 | 劉財龍; Liu, Tsai-lung; |
期刊 | 中華管理學報 |
出版日期 | 20090300 |
卷期 | 10:1 2009.03[民98.03] |
頁次 | 頁57-91 |
分類號 | 555.77 |
語文 | chi |
關鍵詞 | 中小企業; 策略聯盟; 價值創造; 夥伴選擇行為; 統治機制; Small and medium enterprises; Strategic alliance; Value creation; Partner selection behavior; Governance mechanism; |
中文摘要 | 本研究從經濟理性觀點之理論切入,以補足先前文獻缺乏探討台灣中小企業如何透過策略聯盟進而創造組織價值之實務與研究議題缺口,並探討相對於大型企業,中小企業策略聯盟夥伴選擇行為如何影響其價值創造之成效,及其統治機制如何干擾夥伴選擇行為對價值創造影響之獨特性。本研究共郵寄發放1422份問卷給參與過策略聯盟之中小企業高階主管填答,實際共獲得有效問卷219份。配合多元迴歸分析驗證各研究假說,本研究發現,(1)中小企業策略聯盟夥伴資源供給,對其創造出技術與遞交價值有正向顯著影響;(2)中小企業策略聯盟夥伴信任一致性,對成本、技術及彈性價值創造有正向顯著影響;及(3)中小企業違約懲罰式策略聯盟統治機制,對資源供給、信任一致性與價值創造間具有正向干擾效果。依據研究發現,本研究提出相關理論意涵與實務建議。 |
英文摘要 | To bridge the practical and research gap of the past studies in the issue of small and medium enterprises (SMEs) in Taiwan created their strategic alliance values, this study adopts economic rational perspective to explore comparison with large enterprises, how partner selection behavior of SMEs strategic alliance impacts on the value creation and how governance mechanism of SMEs strategic alliance moderates between partner selection behavior and value creation. This study sent 1422 pieces of questionnaires survey to SMEs' directors that have joined strategic alliance before, totally 219 respondents of samples have been sampled. By implementing the multiple regression analysis to verify each hypothesis, this study found that, (1) SME selects alliance partner of resource provision that has positively significant influence on creating technology and delivery value. (2) SME selects alliance partner of trust consistence that has positively significant influence on creating cost, technology and flexibility value. (3)SME adopts strategic alliance governance mechanism of punitive contact that has positively moderate effect on between resource provision, trust consistence and value creation. Finally, this study provides some theoretical implications and business managerial suggestions. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。