查詢結果分析
來源資料
相關文獻
- 品牌形象、知覺價值與顧客忠誠度關係之探究
- 品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究--以旅行社海外團體套裝旅遊為例
- 高雄夢時代購物中心之顧客忠誠度與其相關影響因子
- CEO決策錯誤下品牌形象與知覺價值對滿意度與忠誠度之影響--以N保險公司為例
- 直銷產業顧客滿意度與顧客忠誠度關係之研究--以人口特質、知覺價值及使用者類型為干擾變項
- 品牌形象、關係品質、關係價值影響顧客滿意度與顧客忠誠度模式之建構--以屏東縣萬巒鄉海鴻飯店消費者為例
- 休閒農場體驗行銷下遊客知覺價值、顧客滿意度與顧客忠誠度關係之研究--以臺南大坑休閒農場為例
- 體驗行銷與感質力對品牌形象、顧客滿意度與忠誠度的影響:以數位相機為例
- 服務品質提升影響顧客再購意願之研究--以大臺北地區汽車保險為例
- 依蕾特伴手禮之品牌形象、顧客滿意度及顧客忠誠度研究
頁籤選單縮合
題 名 | 品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究--以旅行社海外團體套裝旅遊為例=A Study of the Relationships among Brand Image, Perceived Value, Customer Satisfaction and Customer Loyalty: An Empirical Case of Outbound Group Package Tour in Travel Agencies |
---|---|
作 者 | 林聖偉; 李君如; | 書刊名 | 旅遊管理研究 |
卷 期 | 6:1 民95.06 |
頁 次 | 頁63-81 |
分類號 | 992.2 |
關鍵詞 | 品牌形象; 知覺價值; 顧客滿意度; 顧客忠誠度; Brand image; Perceived value; customer satisfaction; Customer loyalty; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來,隨著網路科技的發展與市場的激烈競爭,消費者與旅行業之關係已有重大的改變。旅行業需致力維持與顧客之關係,創造良好的品牌形象,讓消費者心中產生價值,重視顧客滿意度程度,進而進建立顧客忠誠度,已成為旅行業者最重要之經營策略之一。本文主要目的在探討品牌形象、知覺價值、顧客滿意度與顧客忠誠度間之關係。本研究依文獻回顧與相關研究變數之關聯性,進而建立本研究架構,並以參加海外團體套裝旅遊之消費者進行問卷調查,經回收之有效樣本為201份。研究結果顯示,品牌形象對知覺價值、顧客滿意度有正向之影響;知覺價值會正向影響顧客忠誠度;顧客滿意度會正向影響顧客忠誠度。 |
英文摘要 | Following the developing of technologic Internet and the intense competing of market in travel industry, the relationship between the travel agencies and customer have great changed in recent years. Travel industry must devote to maintain the customer relationship, crate nice brand image, achieve more customer perceived value, pay attention to customer satisfaction and then obtain customer loyalty that is the most concerned strategy to the travel industry' managers. This purpose of this study is to investigate the relationships among brand image, perceived value, customer satisfaction, and customer loyalty. According to the literature review, the framework of this study was developed from the relevant variables. The are 201 respondents who participated in the group package tour were requested to answer the questionnaire. The main finding of this research showed that brand image had direct significant influence on the perceived value and customer satisfaction. Perceived value had direct significant impact on the customer loyalty and customer satisfaction had direct significant impact on customer loyalty. |
本系統中英文摘要資訊取自各篇刊載內容。