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題 名 | 連鎖加盟產業經營制度與模式之研究=Operating Systems and Models of Franchise Industry |
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作 者 | 洪志洋; 高立翰; 楊駕人; 劉宜欣; | 書刊名 | 玄奘管理學報 |
卷 期 | 4:2 2007.03[民96.03] |
頁 次 | 頁55-86 |
分類號 | 498.93 |
關鍵詞 | 連鎖加盟; 特許經營; 制度分析; 經營模式; Franchise industry; System analysis; Operating model; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究由連鎖加盟業的制度發展進行瞭解,並針對市場結構與連鎖加盟產業之發展及經學現況加以分析,從各國經管制度與棋式之差異、法規之訂立,及管理之模式進行比較。其次,透過全球化影響的角度,觀察產銷結構轉型的市場經營模式,並以兩岸市場為例,同步進行前瞻性的瞭解,進而掌握其發展趨勢與策略優勢,以探討產業未來發展之因應之道。在研究結果上,本研究發現台灣連鎖加盟業在制度上雖存有管理模式與競爭策略上的優勢,但在整體連鎖加盟環境與法令規範的層面上,仍需進一步的建設與改善。而中國大陸雖擁有廣大的商機與市場,吸引了許多外商的投資展業,但在政府政策與整體政治環境仍具有制約影響的同時,產業發展仍需未來進一步的開放。 |
英文摘要 | This research concludes the system development of franchise and focuses on the analysis of market structure and operating models in the industry. We compare the differences of systems, legislation of regulations and managerial models between developed countries. Secondly, base on the standpoint of globalization, we also observe the transformation of retail market of two straits and proceed an understanding synchronously. From the case study, we can further handle the trend and strategic advantages in franchise industry. The research results show that franchise industry in Taiwan has dominant operating models and competition strategies, but industry environment and regulations still have to be established and improved. On the other hand, though Mainland China has broad market and chances to attract foreign investment, under the restrict affections of government polices and political environment, the development of industry, still needs further market reform and open. |
本系統中英文摘要資訊取自各篇刊載內容。