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題名 | 商業智慧與平衡計分卡整合之實務研究=A Research on the Integrated Application of Business Intelligence Systems and Balanced Scorecard |
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作者姓名(中文) | 廖鴻圖; 徐銘敏; 廖偉鵬; 蕭麗齡; | 書刊名 | 資訊科學應用期刊 |
卷期 | 3:2 2007.12[民96.12] |
頁次 | 頁121-135 |
分類號 | 312.74 |
關鍵詞 | 商業智慧; 資料倉儲; 平衡計分卡; Business intelligence; Data warehouse; Balanced scorecard; |
語文 | 中文(Chinese) |
中文摘要 | 商業智慧(Business Intelligence, BI)的技術可以協助企業統計與分析隱含在數據資料背後的知識,將相關數據資料轉化為有助於企業決策的有用知識。導入整合管理、決策與資訊科技的商業智慧系統,對內可以提升管理績效,對外可以形成競爭優勢,將資訊轉化為行動,並將其績效評估以指標式呈現,藉助有效的績效管理來提升服務,降低管理成本,以求競爭力的提升。 企業提倡平衡計分卡(Balanced Scorecard, BSC)的觀念從1992 年由Robert Kaplan 與David Norton 提出到現在已經有十多年的時間,在這過程中不斷的有軟體進行協助量化與管理,從四大構面切入企業的經營策略,並擬定長期的策略主題、短期的策略目標與達成策略目標所需的關鍵流程,再透過關鍵績效指標的可量化數值,協助管理策略目標與關鍵流程的績效。 本研究以某電子公司為例,先彙整個案公司策略地圖與平衡計分卡,以由上而下的思考模式來定義使用者的需求,並以由下而上的方式逐步建置資料倉儲(Data Warehouse, DW)及商業智慧入口網站(Business Intelligence Portal),整合異質資料庫並建立互動式的使用者界面,透過商業智慧與平衡計分卡整合,以資訊技術協助個案公司擬定營運策略與目標,強化競爭力。 |
英文摘要 | Business Intelligence technology can assist enterprises to gather statistics and to analyze the meaning that is behind digital data, turning these digital data into useful knowledge for enterprises to make strategic decision. By adapting Business Intelligence system integrated with manage ability, strategy making, and information technology, it not only increase internal management efficiency, but also create advantages for external business competition, turning information into action and displaying efficiency estimation with graphical index, using the effective performance management to promote service, reduce management cost and ensure better competitivity. Since1992, the Balanced Scorecard concept introduced by Robert Kaplan has been advocated by enterprises for more then ten years. There has always been software that assists expansion and management, drive into enterprise operating strategy from four major interfaces, and assists to manage the performance of strategical target and its key procedure through the expandable figure of the key performance index. This research uses an electronics company for example, in advance sort up the strategy roadmap and Balanced Scorecard of the whole company, accord to top-down thinking pattern to define user needs, and by bottom-up methods to build its Data Warehouse and Business Intelligence Portal step by step, combine heterogeneous databases and create interactive user interface, through integrating Business Intelligence and Balanced Scorecard, using information technology to assist this particular company to make operating strategy and target, enhancing its competitivity. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。