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題 名 | An Overview of a Market Driven New Product Development Process Management=行銷導向產品創新與開發管理之研究 |
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作 者 | 梁家祜; 王馮永亢; | 書刊名 | 管理實務與理論研究 |
卷 期 | 2:2 2008.06[民97.06] |
頁 次 | 頁1-22 |
分類號 | 496.1 |
關鍵詞 | 行銷; 產品創新與開發; New product development; NPD; Concurrent new product development; CNPD; Computerized product development; Computer-aided design; Engineering and manufacturing; CAD; CAE; CAM; |
語 文 | 英文(English) |
英文摘要 | This paper presents an overview of a practical market-driven New Product Development (NPD) process, which has been integrated both theoretical models and from models currently in use by major global corporations, as it is primarily oriented towards the durable goods industries. The integrated market driven NPD process consists of several stages, including marketing research, engineering, manufacturing, sales and distribution, which follow in sequence but are interdependent. A company's goal is to complete the NPD efficiently from concept development to product delivery with minimal investment cost, maximal speed, and maximum customer satisfaction. Factors such as the degree of innovation, detail planning, distinctive NPD strategies, simultaneous engineering, and a perfect NPD process are critical contributions to the success of the NPD. |
本系統中英文摘要資訊取自各篇刊載內容。