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來源資料
頁籤選單縮合
題名 | 以知覺價值理論為基礎構建客運乘客搭乘意願模式--長途客運與市區公車之實證=Building Passenger's Behavioral Intentions Model Based on Perceived Value Theory--Empirical Test of Coach and City Bus |
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作 者 | 胡凱傑; 任維廉; | 書刊名 | 運籌研究集刊 |
卷期 | 6:1 2007.06[民96.06] |
頁次 | 頁19-39 |
分類號 | 557.83 |
關鍵詞 | 知覺價值; 搭乘意願; 服務品質; 知覺成本; 知覺利益; Perceived value; Purchase intentions; Service quality; Perceived costs; Perceived benefits; |
語文 | 中文(Chinese) |