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題 名 | 國民小學內部行銷作為與教師組織承諾關係之研究--以桃竹苗四縣市為例=A Study of Relationships between Internal Marketing Practice and Teachers' Organizational Commitment of Elementary Schools |
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作 者 | 吳佳玲; 田育昆; | 書刊名 | 新竹縣教育研究集刊 |
卷 期 | 8 2008.12[民97.12] |
頁 次 | 頁113-150 |
分類號 | 523.364 |
關鍵詞 | 國民小學; 內部行銷作為; 教師組織承諾; Elementary school; Internal marketing practice; Organizational commitment; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討國民小學內部行銷作為與教師組織承諾的關係,目的在瞭解國民小 學內部行銷作為與教師組織承諾的現況,並分析不同教師人口變項、學校環境變項與內 部行銷作為、教師組織承諾的影響,最後,進行內部行銷作為對教師組織承諾的相關和預測。 本研究以桃園縣、新竹縣、新竹市、苗栗縣四縣市公立國民小學教師為母群體,以 問卷調查法為主,並輔以半結構式訪談。研究採二階段隨機抽樣的方式進行樣本的取樣 工作,共抽取 80 所公立小學之教師 624 人為研究樣本,回收的問卷共 577 份,剔除回 收樣本中資料填答不全之廢卷,獲得有效樣本問卷為 558 份,有效樣本佔發出問卷的 89.4%。所蒐集的資料分別以描述性統計、t檢定、單因子變異數分析、Pearson 積差 相關以及多元逐步迴歸等方法進行資料的分析。 主要研究結果歸納如下: 一、國民小學教師知覺內部行銷作為屬於良好程度,以管理支持向度表現最好。 二、國民小學教師組織承諾具良好程度,以努力意願得分情況最佳。 三、男性、年長、資深、兼任主任、偏遠地區、12班以下之教師,在內部行銷作為知覺上顯著較高。 四、年長、資深、兼任主任、偏遠地區、12 班以下和 25 班以上之教師,有較佳的組織承諾。 五、內部行銷作為知覺程度愈積極之教師,教師組織承諾愈高。 六、國民小學內部行銷作為對教師組織承諾具預測作用,以激勵成長最能預測教師組織承諾。 根據研究結果,提供國民小學內部行銷作為與教師組織承諾方面的建議,裨供主管 教育行政機關、國民小學、國民小學校長、國民小學教師以及未來研究建議之參考。 |
英文摘要 | This research aims to explore the correlation between internal marketing practice and organizational commitment of elementary school teachers. It focuses on: 1、Investigating the current state of internal marketing practice and organizational commitment of elementary school teachers. 2、Studying the connections among teachers’ background variables, environment variables, internal marketing practice and organizational commitment of elementary school teachers. 3、An analysis of the interrelation and prediction between internal marketing practice and organizational commitment of elementary school teachers. The study population is the teachers of public elementary schools in Tao-yuan County, Hsin-Chu County, Hsin-Chu City, and Mia-Li County. Methods adopted in this research were conducted through questionnaires and interviews. The samples were 624 teachers selected from80 public elementary schools and acquired through two stage random sampling method. 577 copies of the 624 questionnaires issued are returned and among them, 558 copies are valid. The valid questionnaires are 89.4% of all the questionnaires. The collected data were analyzed for the hypothesis test through descriptive statistics, the t test, one-way ANOVA, Pearson’s product moment correlation, and stepwise multiple regression. The findings and results derived from the research are summarized as the following: 1、Internal marketing practice of elementary schools show high degree level. Among them, the dimension of management support is the best. 2、The ratings on organizational commitment of elementary school teachers are high degree level. Among them, the willingness of diligence gets the highest scores. 3、Elementary school teachers who are male, senior, experienced, holding concurrent jobs of deans, remote districts school and less than12 classes possess higher internal marketing. 4、 Elementary schoolteachers who are senior, experienced, holding concurrent jobs of deans, remote districts school and less than 12 classes or more than 25 classes possess higher organizational commitment. 5、Internal marketing practice directly influences organizational commitment. 6、Organizational commitment are predicted by internal marketing practice. Among them, the dimension of encouraging for grow this the best. Based on the results of the research, some suggestions for educational administration agencies, elementary schools, elementary school principals, elementary school teachers and future study are proposed. |
本系統中英文摘要資訊取自各篇刊載內容。