頁籤選單縮合
題 名 | Environmental Behavior Consumers Expect from Key Stakeholders: An Empirical Study of Two NAFTA Countries |
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作 者 | Bhuian, Shahid N.; Joonas, Kishwar; Ruiz, Diana Davila; | 書刊名 | Asia Pacific Management Review |
卷 期 | 12:6 2007.12[民96.12] |
頁 次 | 頁327-337 |
分類號 | 445.9 |
關鍵詞 | Social responsibility; Environmental management; Green marketing; Cross cultural studies; Competitive advantage; Market planning; Models; NAFTA; Public policy; Policy making; Sustainable development; |
語 文 | 英文(English) |
英文摘要 | The increase in global warming has heightened an interest in green marketing, or environmental marketing as a research topic. In this context, why and how consumers form expectations of pro-environmental behavior from producers, government, and other consumers is important market intelligence for environmental marketing management. This empirical study finds that consumer environmental values are responsible for the development of consumers' expected environment behavior of key stakeholders. The cultural factor of collective orientation and demographics play no role in the formation of such expectations. Moreover, results are identical in Mexican and U.S. samples, indicating that the much touted culture factor in determining expected environmental behavior is open to question. |
本系統中英文摘要資訊取自各篇刊載內容。