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題名 | 美食企劃案的執行--以「嘉義縣風味小吃文宣品設計計畫」為例=Execution of the Table Delicacies Plan Case--Take' the Delicacies in Chiayi County' as Example |
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作 者 | 王祥穎; 洪鎰昌; | 書刊名 | 稻江學報 |
卷期 | 3:1 2008.06[民97.06] |
頁次 | 頁204-223 |
分類號 | 962 |
關鍵詞 | 美食企劃案; 嘉義縣風味小吃; 企劃案; 飲食文學; Table delicacies plan case; Chiayi county local delicacies; Enterprise planning case; Diet literature; |
語文 | 中文(Chinese) |
中文摘要 | 本論文是以嘉義縣觀光旅遊局「嘉義縣風味小吃文宣品設計案」為背景,探討美食文宣品的設計,包括計劃案的編寫、採訪撰稿要點,以及文宣品的摺頁、手冊設計等。從過程中,歸納美食文宣品的要點,以及運用執行的模式,可作為日後學界與業界合作文宣品的參考。 |
英文摘要 | This thesis is that "the local delicacies document of Chiayi county declares the designing case of products' by Tourism Bureau of Chiayi County as the background, probe into table delicacies document declare design of product, including enterprise planning case write, interview write the main point, and the one that declare the product in document folds paper, the manual is designed etc.. From the course, sum up the main point of declaring the product of the table delicacies document, and use the way to carry out, can declare the reference of the product as educational circles and industry cooperative document in the future. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。