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題 名 | 健康生活型態與溫泉保健觀光行為之研究=The Research on Healthy Lifestyle and Behavior of Hot Spring in Wellness Tourism |
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作 者 | 黃建財; 李福春; 許智瑩; 林川雄; 葉德豐; 黃麗玲; | 書刊名 | 運動休閒餐旅研究 |
卷 期 | 6:3 2011.09[民100.09] |
頁 次 | 頁114-132 |
分類號 | 992.014 |
關鍵詞 | 健康生活型態; 溫泉; 保健觀光; 行為; Healthy lifestyle; Hot spring; Wellness tourism; Behavior; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的在探討民眾和觀光客的健康生活型態與溫泉保健觀光認知、態度、行為之關聯性,進而探究其潛在之需求,以作為政府及業者擬定發展健康觀光產業相關策略之參考。本研究採結構式問卷,問卷信度經Cronbach α係數檢測,效度則採用專家內容效度,以立意抽樣並完成訪問台北北投溫泉區與台中大坑溫泉區的600位民眾與觀光客。再將樣本區分為有泡過溫泉者及未泡過溫泉者,以集群分析區別出不同健康生活型態之集群,並透過t檢定、相關分析及逐步迴歸瞭解健康生活型態、溫泉保健觀光認知、態度、行為之關聯性。研究結果先將樣本健康生活型態,分為健康生活積極型與健康生活被動型兩群;顯示泡過溫泉、30歲以下健康生活積極型的未婚女性,具較佳的溫泉保健認知、態度、行為。泡過溫泉之健康生活積極型,最重視溫泉旅館及醫療診所的知名度。健康生活型態較佳者,其認知、態度、行為愈正面積極(p<.05),而其認知愈佳,態度愈正面(p<.05),態度愈正面者,其行為也愈積極(p<.05)。本研究建議政府與健康觀光產業業者,可針對30歲以下、未婚女性且重視身心健康、具運動習慣的健康生活積極型者,加強拓展適合此族群的溫泉保健觀光行程產品,將有助於溫泉觀光產業的發展。 |
英文摘要 | The purposes of this research were to explore the relations among health lifestyle, knowledge, attitude and behavior of the populace and tourist, as well as potential demands in hot spring wellness tourism. Furthermore, they could help the government and dealers to make the right healthy-tourism strategies. This research was undertaken via structural formula questionnaire. There're 600 samples were finished both from Taipei Beitou hot spring areas and Taichung Dakeng hot spring areas. They were divided into "have taken hot spring bath before" and "have not taken hot spring bath before", further to distinguished their lifestyle types into active healthy lifestyle and passive healthy lifestyle by cluster analysis. And t-test, correlation and stepwise regression were used to confirm the relation of their healthy lifestyle, knowledge, attitude and behavior. The results showed that single women, below 30-year-old, who had active healthy lifestyle type, they had more positive knowledge, attitude and behavior in hot spring wellness tourism. People, who had hot spring bath with active healthy lifestyle type, also care about the popularity of hot spring hotels. When people got more healthy lifestyle, they had more knowledge, attitude and behavior in hot spring wellness tourism (p<.05). The knowledge positively related to their attitude, and attitude also positively related to their behavior in hot spring wellness tourism (p<.05). We suggest our government and dealers should develop and promote the market of spring wellness tourism actively. Especially focus on the young single women who had the active health lifestyle type. |
本系統中英文摘要資訊取自各篇刊載內容。