頁籤選單縮合
題 名 | 臺北捷運廣告回顧與發展=The Retrospect and Development of Taipei Metro Advertisement |
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作 者 | 江明洪; 陳達聰; | 書刊名 | 軌道經營與管理 |
卷 期 | 2 2007.12[民96.12] |
頁 次 | 頁41-60 |
分類號 | 497.47 |
關鍵詞 | 捷運廣告; Metro advertisements; |
語 文 | 中文(Chinese) |
中文摘要 | 臺北捷運系統自通車以來,每日所搭載人次已突破百萬,眾多旅客所帶來的周邊效應亦極驚人,捷運公司除經營運輸主業外,對於附屬廣告事業經營不遺餘力,而捷運系統車站及車廂廣告版面亦隨著旅客人潮而林立於各處。 基於公營事業的體制,臺北捷運公司除以商業性角度經營,亦傳承臺北市政府服務市民精神來規劃整個捷運系統廣告。於經營商業性廣告時,同時顧及公益需求,除設立公益燈箱外,並於電子媒體中播出一定比例之非商業性節目。另為求更高服務品質,引進先進的LED螢幕及PDP電漿電視、試驗新類型及新技術廣告版面,以求創新並兼顧降低維護及汰換之成本。故不斷創新、積極經營捷運廣告及提升服務品質,為捷運公司首要之目標。 |
英文摘要 | Since the Taipei Rapid Transit System commenced revenue service, the daily average transport volume now has already broken 1,000,000, and the additional benefits brought to commuters has been astonishing. Although managing the mass rapid transportation system is our main business, we also spare no effort in managing our affiliated advertising business. This has expanded with the massive increase in the number of commuters and the extension of the system, and advertising is now present throughout the Taipei Metro system in stations and carriages. As a publicly operated business, our management of our advertisement business is not based on commercial considerations alone; we also provide public-service advertising in the spirit of the Taipei City Government, whose aim is to serve the people of Taipei. In addition to setting up light boxes for public-service advertising, a total of 15% of electronic media broadcasts are dedicated to public service announcements. Taipei Metro has introduced advanced LED TV walls and Plasma Display Panels, and is experimenting with other new types of media and techniques for advertising in order to provide higher service quality and lower maintenance costs. Taipei Metro's primary goals are endless innovation, proactive administration and service quality improvement. |
本系統中英文摘要資訊取自各篇刊載內容。