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題 名 | 海外遊學之資訊決策及消費行為=Decision-Making and Consumer Behavior of Short-term Study Abroad |
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作 者 | 楊伊琳; 余馥吟; 蔡忠宏; 余尚恩; 陳震武; | 書刊名 | 臺灣觀光學報 |
卷 期 | 5 2008.06[民97.06] |
頁 次 | 頁67-88 |
分類號 | 529.91 |
關鍵詞 | 海外遊學; 異國生活; 增進語文能力; Short-term study abroad; Exotic living; Language ability reinforcement; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究探討當代青年對海外遊學的選擇,從地點、時間、期間、方式、同行類別、到遊學的動機和考慮地點的因素都做了探討,本文使用問卷方式做分析,其有效樣本為47份欲求了解遊學人的心理選擇因素,所以要探討此問題,本研究發現大部分的人喜歡去紐西蘭遊學,其次是美國。對遊學者而言,希望有個遊學經驗;是遊學的主要動機,其次是增進語文能力和冒險及挑戰自我,除了這些因素外,本研究也將其他的動機,依重要考量因素的高低作排列,依次為嚮往異國生活、增強技能、學校或政府的補助、結識更多外國朋友、滿足家人期望。研究發現,遊學對學生的最大因素是為了擁有擴展視野的經驗,而非只是單純要去學習語言,這驗證了多元化個性不一的趨勢。 |
英文摘要 | In this study we address an information decision-making and selection of short-term study aboard for young students in universities. The selection includes location, time, duration, method, and lodging. We collect 47 questionnaires and SPSS application software is utilized to understand the selection factors of students' psychology. The results show that most people prefer New Zealand, and American is the second wish. The main motivation of short-term study is study abroad and the next reason is to improve the language ability and then is adventure as well as challenging themselves. According to analysis with SPSS, the significance in order is exotic living, skill reinforcement, grants, having foreign friends, satisfying family's expectation. This study shows short-term study abroad is an opportunity for students' extending experience of views. |
本系統中英文摘要資訊取自各篇刊載內容。