頁籤選單縮合
題 名 | 國民小學公辦公營午餐忠誠反應影響因素分析:家長的觀點=The Analysis of Influential Factors on Loyalty Response of Elementary School Lunch of Public Management of Public Organization: Patriarchal Standpoint |
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作 者 | 施錦村; 王秀琴; | 書刊名 | 初等教育學刊 |
卷 期 | 30 2008.08[民97.08] |
頁 次 | 頁85-111 |
分類號 | 523.3778 |
關鍵詞 | 公辦公營; 午餐品質; 學校午餐; Public management of public organization; Lunch quality; School lunch; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究運用「認知-情感-意圖」忠誠架構整合模型作為基本模型,並以監督機制作為控制變數,將整合模型分成I、II型,藉以驗證家長對午餐品質期待、顧客滿意及忠誠反應之關係,以及控制變數對忠誠反應的控制效果。為達此一目的,本研究以配額抽樣方式,針對臺灣地區各縣市國民小學公辦公營午餐顧客進行抽樣,所得樣本經由SEM實證後發現:(1)模型總效果的優越性依序為II型、I型及基本型;(2)模型各路徑結構係數顯著性比率也有類似情形;(3) II型為本研究最其效果模型,其路徑除產品品質與忠誠反應之間未達顯著水準外,其餘都連顯著水準。此一結果可提供午餐供應者及教育行政單位執行午餐政策之參考。 |
英文摘要 | This study applies an integrated model of the "cognitive-affective-conative" loyalty framework as a basic model and regards the supervisory mechanism as control variables. The integrated model is divided into Type I and Type II by the supervisory mechanism. This purpose validates the relationships among patriarchal lunch quality expectation, customer satisfaction, and loyalty response. This study also examines the control effects of supervisory mechanism to loyalty response. To reach the purposes, this study has collected samples of the lunch customers from an elementary school of every county of Taiwan region by a quota sampling, and the data is examined by SEM. The results confirm total effects of the model of Type II superior than Type I, and Type I superior than the basic model. These empirical results also verify the similar conditions of a significant ratio of the model path structural coefficients. Meanwhile, the Type II considered as a best effect model, and the model paths except the relationship between product quality and loyalty response does not reach significantly, the others reach significant level. These results can help the suppliers of lunch and an educational authority to deal with school lunch administrations. |
本系統中英文摘要資訊取自各篇刊載內容。