查詢結果分析
相關文獻
- 以消費體驗觀點探討商店氣氛、消費者情緒與意象之關係--以北區購物中心為例
- 以消費體驗觀點探討商店氣氛、消費者情緒與意象之關係:以北區購物中心為例
- 美髮商店氣氛、情緒體驗、體驗價值與行為意圖之關聯性研究
- 都市公共開放空間意象之探討--以臺中市為例
- 海岸型風景區之旅遊意象對遊客行為意圖之影響--以遊客滿意度為仲介變數
- 探討深度休閒特質對旅遊行為意圖之影響--旅遊部落格認知功能與目的地意象之中介效果
- 網球賽運動參與者行為模式研究
- 懷舊廣告果真為銷售萬靈丹?--從集體懷舊觀點探討懷舊廣告對臺灣嬰兒潮世代的影響
- 自我意象一致性、情感性地方依附、旅遊滿意度與未來行為意圖關係之研究
- 嘉義市某國中女生體重控制行為意圖之研究
頁籤選單縮合
題名 | 以消費體驗觀點探討商店氣氛、消費者情緒與意象之關係:以北區購物中心為例=A Study of the Relationships among Store Atmosphere, Consumers' Emotion and Imagery from the Viewpoint of Consumption Experience: North Taiwan Shopping Malls |
---|---|
作者姓名(中文) | 董維; 蔡佩珊; | 書刊名 | 運動與遊憩研究 |
卷期 | 2:3 2008.03[民97.03] |
頁次 | 頁1-20 |
分類號 | 496.34 |
關鍵詞 | 消費體驗; 商店氣氛; 情緒; 意象; 行為意圖; Consumption experience; Store atmosphere; Emotion; Imagery; Behavior intention; |
語文 | 中文(Chinese) |
中文摘要 | 本研究目的乃從「環境心理學」模式結合「消費體驗」的觀點,希冀瞭解「商店氣氛」對於「消費者情緒」、「意象」與「行爲意圖」的關係。依據相關文獻及過去研究發現提出一個驗證式的模型及相關假設。模型主要有四個變數:包括商店氣氛、消費者情緒、消費者意象與行爲意圖。本研究以國內購物中心爲研究對象,主要範圍爲北部地區爲主,分別抽樣臺北101、京華城、微風與台茂四家購物中心的現場消費者,在研究方法上採問卷調查方式進行,以便利抽樣方式取得432份有效問卷。回收資料使用SPSS與LISREL針對模式進行分析與假設檢定。研究結果顯示:(1)商店氣氛與消費者情緒有正向關係;(2)消費者情緒與消費者意象有正向關係;(3)消費者情緒及意象與行爲意圖有正向關係。本研究結果建議購物中心業者應設計適當的商店氣氛以引起正面的消費者情緒、意象,進而產生正向行爲意圖。最後,本研究並提出研究限制與未來的研究方向。 |
英文摘要 | This research served as a pilot study to examine the impacts of store atmosphere on consumers' emotion, imagery, behavior intention and their relationships from the viewpoint of consumption experience. Based on a literature review of environmental psychology, experience marketing, and consumption experience, this research proposed a hypothetical model and its related hypotheses. The model contained four major constructs: store atmosphere, consumer emotion, consumer imagery, and behavior intention. A questionnaire was distributed to customers in the shopping mall. Four shopping malls were selected as study targets in the north area of Taiwan: Taipei 101, Core Pacific City, Breeze Plaza, and TaiMall. By using convenience sampling, this research obtained 432 effective samples. SPSS and LISREL were used to test the model and hypotheses. The findings were: (1) store atmosphere and consumer emotion were positively related; (2) consumer emotion had a positive relationship with imaginary; and (3) consumer emotion, and imagery have positive relationships with behavior intention. The proposed model was significantly supported. Lastly, future research directions and suggestions to practitioners were presented. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。