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題 名 | 臺中市汽車旅館經營現況之研究=The Research of the Current Situations of Motel Management in Taichung City |
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作 者 | 鄧建中; 丁一倫; | 書刊名 | 稻江學報 |
卷 期 | 2:2 2007.12[民96.12] |
頁 次 | 頁3-13 |
分類號 | 489.2 |
關鍵詞 | 汽車旅館; 汽車旅館經營; Motel; Motel management; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要在探討臺中汽車旅館經營現況,採用問卷調查與人員面對面訪談方式進行資料蒐集工作,經由資料分析結果主要發現如下: 臺中市汽車旅館在區位的選擇上是以私密性、可及性高為首要考量條件,南屯、北屯與西屯等三區為汽車旅館設置熱門地點,此三區之汽車旅館數佔全臺中汽車旅館數75.8%。其次有40%汽車旅館是採連鎖經營,不過,連鎖經營之汽車旅館業者並多未以相同的店名進行營業,顯示連鎖品牌策略並不受到汽車旅館業者所青睞。最後,汽車旅館在營業佔地面積與房間數設置上呈現區漸減少趨勢,然此一現象並未使得汽車旅館業者在投資金額方面因佔地規模縮減而相對減少,業者反而在營運資金的運用上花費相當龐大資金建構各項軟硬體設施與設備,其中按摩浴缸、按摩椅及反針孔偵測設備為目前汽車旅館主要設備,並以豪華、新穎和個別化主題的裝潢做為店內設計原則,充分展現出「精緻、主題和豪華化」的經營趨勢,而在房間價位方面也明確將附屬設施、設備反映在其房價上,以提高營業收入。 |
英文摘要 | This study mainly explores the current situations of motel management in Taichung City. This research uses questionnaires and collects data by interviewing the subjects. According to the data analysis, the main results showed as follows: With regarded to the locations of motels in Taichung City, privacy and accessibility were primary considerations. The most popular locations for motels were Nantun, Beitun, and Hsitun. 75.8% of the motels in Taichung City were located in these three districts. Forty percent of the motels adopted chain management. However, the motels that adopted chain management did not use the same hotel name. The indicates that the motel owners did not favor the strategy of using the chain brand name. Last, the area and rooms of motels tend to decrease gradually. However, that did not result in a decrease of investment amount from motel owners. On the contrary, the owners spent a lot of money to construct a variety of software and hardware equipments. Among them, Jacuzzi, Massage Chairs and Anti-wiretap detectors were the main equipments of contemporary motels. Besides, the design principle was centered on luxury and novelty. That fully displays the management characteristics of "delicate, topicality, luxurious and noble". The room rate was decided according to the quality of accessories and equipments. |
本系統中英文摘要資訊取自各篇刊載內容。