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題 名 | 河岸休閒遊憩行為模式之研究--以高雄愛河為例=The Study of Waterfront Leisure Recreation Behavior Model in Kaohsiung Love River |
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作 者 | 吳國清; 陳美存; 鄭天明; | 書刊名 | 旅遊管理研究 |
卷 期 | 7:2 2007.12[民96.12] |
頁 次 | 頁117-144 |
分類號 | 992.014 |
關鍵詞 | 結構方程式模型; 河岸休閒; 遊憩行為模式; 高雄愛河; Structural equation model; Waterfront recreation; Recreation behavior model; Kaohsiung love river; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討愛河河岸遊客的族群結構、遊憩特性、並建構及驗證愛河河岸遊憩行為模式。有效問卷為518份,抽樣誤差為4.31%。結構方程模式之實證得知遊客遊前對愛河意象認知程度,確實有助於遊憩滿意度之增進,並會間接影響遊後行為意圖。但單就遊前對愛河目的地意象與遊後型為意圖而言,卻是呈現負向影響性。在遊客個人內在因素所產生對愛河之遊憩態度越強,河岸之遊憩滿意度反而越低,但會透過遊憩時之實際行為而顯著間接影響河岸休閒的滿意度。遊客受外在規範因素會影響實際遊憩行為,與遊後行為意圖,並會透過實際行為而間接影響滿意度。最後,遊客在從事愛河河岸遊憩實際行為,會直接影響遊憩滿意度,並間接影響遊後行為意圖。 |
英文摘要 | This study explored tourists' structure, tourism characteristic, and constructed the waterfront recreation behavioral mode. A total of 518 effective questionnaires is received and sampling error is under 0.0431. The results indicate the degree cognition destination image waterfront visiting before visiting only, but negatives it to the influencing. The stronger in the recreation attitude of waterfront that visitor's personal inherent factor produces, recreation of bank satisfaction instead low, but will through recreation of actual behavior after apparent to indirectly of influence the recreation satisfaction. Visitor external to standardize factor can is it recreation behavior to influence, with behavior intention after visiting, will pass actual behavior but indirect influence satisfaction. Finally, visitors are engaged in the actual behavior of recreation around bank of waterfront, will influence and satisfaction directly, and the behavior intention influencing indirectly. |
本系統中英文摘要資訊取自各篇刊載內容。