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題 名 | 市民運動中心會員服務品質、滿意度與忠誠度之因果徑路關係研究--以臺北市中正運動中心為例=The Structural Equation Model of Service Quality, Members' Satisfaction and Loyalty of Taipei Jhong Jheng Sports Center |
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作 者 | 洪珠媚; | 書刊名 | 建國科大社會人文期刊 |
卷 期 | 30:2 2011.07[民100.07] |
頁 次 | 頁87-97 |
分類號 | 528.9249 |
關鍵詞 | 因果徑路; 結構方程模式; Causal path; Structural equation model; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究之目的在於探討市民運動中心所提供之各項服務品質、滿意度及忠誠度之結構方程式模式(SEM)因果徑路關係。本研究以問卷調查法來收集所需資料,問卷包含:一、服務品質量表;二、滿意度量表;三、忠誠度問卷。本研究以臺北市中正運動中心為研究對象,以便利取樣方式,發放300份正式問卷,回收問卷273份,剔除資料填答不全者,合計有效樣本為243份,有效回收率為81.00%。本研究資料處理採結構方程式模式。本研究主要結果為:「服務品質-滿意度-忠誠度」因果徑路模式是適合的,亦即,服務品質愈高則滿意度愈高;會員滿意度愈高則忠誠度愈高;而會員服務品質愈高則忠誠也會愈高。 |
英文摘要 | The purpose of the present study was to investigate the relationship among quality of service, satisfaction, and loyalty of citizen sports center. Three questionnaires were utilized for data collection including (a) Quality of Service Inventory; (b) Satisfaction Inventory. and (c) Loyalty Inventory.The sample was 300 members selected from members participating in Jhong Jheng sports center in Taipei. From the survey returned, 243, and the recruiting rate is 81.00%. Descriptive statistics, independent sample Structural Equation Model were computed for data analysis.The results indicated that quality of service and satisfaction, satisfaction and loyalty, and satisfaction and loyalty were positively correlated significantly. |
本系統中英文摘要資訊取自各篇刊載內容。