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題 名 | 遊客休閒涉入、體驗、依附影響之研究--以南投水里蛇窯陶藝文化園區為例=Tourist's Leisure Involvement, Experience, and Attachment--A Case Study of Nantou Shui-Li Snake Kiln Ceramic Park |
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作 者 | 沈進成; 曾慈慧; 林映秀; | 書刊名 | 新竹教育大學人文社會學報 |
卷 期 | 1 2008.03[民97.03] |
頁 次 | 頁113-131 |
分類號 | 990.1 |
關鍵詞 | 休閒涉入; 體驗; 依附; 體驗行銷; 蛇窯; Leisure involvement; Experience; Attachment; Experiential marketing; Snake kiln; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以南投水里蛇窯陶藝文化園區的遊客休閒涉入、體驗與依附影響關係為實證 分析。以往國內外研究僅著重於相關檢定分析,本研究以結構方程式模型統計分析以及 SPSS 10.0與LISREL 8.52 軟體驗證了休閒涉入對體驗有顯著正向直接影響,體驗對依附亦 有顯著正向直接影響,而且體驗成為休閒涉入影響依附的重要中介變數。而且過去研究僅 止於對場所依附的探討,本研究認為將依附的觀念再延伸,認為文化產業中的活動服務依 附、產品依附及意象依附也是依附的重要構成要素,其重要性不亞於場所依附,此推論結 果也獲得顯著驗證。本研究建議蛇窯管理者在遊客涉入部分,可以加強遊客的中心性涉 入、象徵性涉入;在體驗行銷部分,強化遊客的感官體驗與情感體驗;並且在依附部分可 以加強目前最弱的場所依附,以其讓文化創意產業更具備競爭力。 |
英文摘要 | This empirical study used SPSS 10.0 and LISREL 8.52 software to resolve the structural equation model among leisure involvement, leisure experience, and attachment of tourists in Nantou Shui-Li Snake Kiln Ceramic Park. Only the correlation examinations of leisure involvement, leisure experience, and attachment of tourists in leisure and recreational area could be found in the past. However, in this study, we examined that the tourist's leisure involvement had significant cause and effect relation to their experience; the tourists' experiences were also the mediator variables between their leisure involvement and attachment. The place attachment was mostly discussed in past researches. In this study we inferred not only the place attachment was important for tourist, but also the service attachment, products attachment and image attachment were strongly influential component in cultural industry and the inference was also proved. This study suggested the Snake Kiln Ceramic Park manager could reinforce tourists' centrality involvement, symbolic involvement; enhance tourists' sensory experience and emotional experience; improve tourists' place attachment was the weakest one before to make cultural industrial more competitive. |
本系統中英文摘要資訊取自各篇刊載內容。