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題 名 | 城市觀光利用向量字設計導覽折頁的視覺創作--以臺南市為例=The Digital Visual Creation of the Folders with the Design of True Types on Urban Tourism--The Case of Tainan City |
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作 者 | 陳連福; 齊榮豪; 汪文政; | 書刊名 | 醒吾學報 |
卷 期 | 34 2007.06[民96.06] |
頁 次 | 頁81-103 |
分類號 | 962 |
關鍵詞 | 城市觀光; 導覽折頁; 向量字; 廣告效應; Urban tourism; Folder; True type; Advertising effect; |
語 文 | 中文(Chinese) |
中文摘要 | 古蹟對於全球的觀光發展而言是一項相當重要的資源,而古蹟觀光已被視為是一種特殊性的觀光活動。目前利用古蹟文化與觀光相結合來帶動城市的發展,已於世界各地,蔚為一種潮流。臺南市擁有眾多之歷史古蹟,文化資產價值豐富,為發展城市觀光之優勢資產。廣告摺頁乃是許多旅遊廣告媒介之一種,其目的不外乎吸引潛力遊客之注意並增加遊客的到訪。「摺頁廣告」不但可以提供潛在顧客有關價格或套裝行程的利益,而且刺激顧客旅遊住宿的決定。因此本研究經由文獻探討法評估導覽折頁平面廣告效果傳遞效應,利用向量字科技應用,以電腦為創作工具,探討以向量方式繪製的標題運用於摺頁廣告媒體在視覺傳達設計上的表現和應用。 |
英文摘要 | Historical buildings are important resources for the development of global tourism, and heritage tourism has become a special tour activity. It ahs been a worldwide trend to combine cultural heritage and tourism for city development. In Tainan City, there are rich historical buildings and cultural property which are the advantages for the development of urban tourism. Folders are one kind of tour advertising medium to attract potential customers and to increase the number of visitors. Folders can not only provide potential customers the account of price and package tour, but also stimulate the visitors to stay. Therefore, the study evaluates the advertising effect of folders by literature survey. True type technology with the computer as a creative tool is used to discuss the display and application of the titles printed as true types on folders. |
本系統中英文摘要資訊取自各篇刊載內容。